Performance Marketing Manager

Arihant Publications (india) Limited; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Arihant Publications (india) Limited seeks a Performance Marketing Manager D2C to plan and scale paid media campaigns across Meta and Google Ads, manage budgets, and relentlessly test creatives and audiences. You will own tracking hygiene across Meta CAPI, GA4, and GTM, build Looker Studio dashboards, and report ROAS weekly while contributing to revenue planning.

The role requires 2–5 years in Meta + Google Ads and strong analytical, Excel skills, and clear English communication in a fast-paced

Qualifications

• 2–5 years of experience with Meta and Google Ads in D2C/eCommerce.
• Strong GA4, GTM, and Meta CAPI troubleshooting ability.
• Advanced Excel/Sheets skills for data analysis.
• Ability to analyze data to diagnose root causes.
• Excellent English communication in a fast-paced environment.

Responsibilities

• Plan and scale campaigns across Meta and Google Ads; manage budgets and optimization.
• Own conversion tracking hygiene across Meta CAPI, Google Ads, and GA4; build dashboards.
• Report gross vs. net ROAS weekly and support revenue planning.

Skills

Meta + Google Ads

GA4 Tracking

GTM

Meta CAPI

Excel/Sheets

Looker Studio

Analytical

Budget ownership

English communication

Tools

GA4

GTM

Looker Studio

Shopify

Job description

Job Description: Performance Marketing Manager D2C

Key Responsibilities

• Paid Media: Plan and scale campaigns across Meta (Advantage+, Conversion, Catalog) and Google Ads (PMax, Search, Demand Gen, Shopping); manage budget pacing and bids; test creatives/audiences relentlessly; own SKU/series-level campaign pruning and reallocation.
• Tracking & Measurement: Own conversion tracking hygiene across Meta CAPI, Google Ads, and GA4 (dedupe, match rate, GCLID); build/maintain Looker Studio dashboards; report gross vs. net ROAS (post-RTO/cancellation) weekly.
• Strategy: Contribute to monthly/quarterly revenue planning and DRR tracking; call scale/hold/pull-back decisions based on marginal ROAS and exam-season seasonality; track platform changes (SKAN, Advantage+, PMax) and flag impact.

What We're Looking For

• 2-5 yrs running Meta + Google Ads (D2C/eCommerce/EdTech preferred)
• Strong GA4, GTM, Meta CAPI, tracking troubleshooting
• Advanced Excel/Sheets
• Looker Studio or similar
• Analytical - diagnoses root causes, not just reports numbers
• Comfortable owning real budget
• Clear English communication in a fast, high-volume environment.

Good to have:

• Shopify/app ecosystem exposure, GMC/Simprosys feed management, app install & MMP/SKAN experience