Performance Marketing Manager

The Exude; Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A fashion brand in Gurugram is seeking a Performance Marketing Specialist with 5–6+ years of experience in performance marketing specifically within the retail or D2C sectors. Responsibilities include planning and executing high-impact marketing campaigns across platforms like Meta and Google Ads to drive acquisitions and ROAS. The ideal candidate will have a strong analytical mindset, proven experience managing sizable advertising budgets, and a deep understanding of fashion consumer behavior and trends.

Qualifications

• 5–6+ years of experience in performance marketing from fashion, retail, or D2C.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven ability to manage high ad spends and deliver consistent ROAS.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive customer acquisition, conversions, and ROAS for the brand.
• Manage and allocate monthly ad budgets to maximize returns.
• Analyze campaign performance and optimize creatives and funnels.

Skills

Performance marketing

Meta Ads

Google Ads

Analytical mindset

Understanding of fashion consumer behavior

Tools

Google Analytics

Shopify

Job description

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google Ads, and other paid channels

Drive customer acquisition, conversions, and ROAS for the brand

Manage and allocate monthly ad budgets efficiently to maximize returns

Analyze campaign performance and continuously optimize creatives, targeting, and funnels

Work closely with the creative and content teams to develop high‑converting ad creatives (static, video, UGC)

Build and optimize retargeting and funnel strategies (TOF, MOF, BOF)

Track key metrics like CAC, ROAS, CTR, conversion rates, and provide actionable insights

Identify new growth channels and scaling opportunities

Stay updated with platform changes, trends, and best practices in performance marketing

Requirements

5–6+ years of experience in performance marketing (must be from fashion / retail / D2C industry)

Strong hands‑on experience with Meta Ads and Google Ads

Proven ability to manage high ad spends and deliver consistent ROAS

Strong analytical mindset with the ability to interpret data and make decisions

Understanding of fashion consumer behavior and seasonal trends

Experience working with creative teams for ad optimization

Familiarity with tools like Google Analytics, Shopify dashboards, or similar

Good to Have

Experience with influencer‑led performance campaigns

Knowledge of email/SMS marketing and retention strategies

Experience scaling a fashion brand or launching collections

What we are looking for

Someone who understands fashion + performance, not just ads

A problem‑solver who can scale campaigns, not just manage them

A growth‑focused mindset with attention to detail