Performance Marketer

Pixelarc Digital; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Ad budget ownership

Direct leadership exposure

Job summary

Pixelarc Digital in Hyderabad, India is seeking a data-driven Performance Marketing Manager to own paid acquisition across Meta Ads and Google Ads, with geo-targeted campaigns at city/pincode level.

You will manage audience research, budgeting, bidding, creative briefs, and optimization to drive CPL/CPA/ROAS. Excellent collaboration with design, content, and leadership is required.

Qualifications

• 2–4 years hands-on experience running paid campaigns on Meta Ads Manager and Google Ads (agency or in-house).
• Proven experience with geo-targeted / location-based campaigns across multiple regions.
• Strong understanding of performance metrics and unit economics (CAC, LTV, ROAS, CPL, CPA).
• Hands-on experience with GA4, GTM, Meta Pixel/Conversions API.
• Comfortable budgeting, forecasting spend, and reporting ROI to stakeholders.
• Strong analytical skills with Excel/Sheets; Looker Studio/Data Studio experience is a plus.
• Excellent communication skills to coordinate with creative, sales, and leadership teams.
• Google Ads and/or Meta Blueprint certification is a plus.

Responsibilities

• Plan, launch, and manage performance marketing campaigns across Meta Ads and Google Ads.
• Design and execute geo-targeted campaigns — city/pincode-level targeting and localized creatives.
• Own the full campaign lifecycle: audience research, targeting, budgeting, bidding, launch, and optimization.
• Monitor and optimize campaigns against CTR, CPC, CPL, CPA, ROAS, and conversion rate via A/B tests.
• Manage monthly ad budgets across geographies to maximize ROI.
• Set up conversion tracking, UTM structures, and attribution (GA4, GTM, Pixel).
• Build weekly/monthly performance reports and dashboards with insights for leadership.
• Collaborate with design/content teams to brief high-performing creatives and landing pages.
• Stay updated on platform changes and adapt strategy accordingly.
• Conduct competitor and market research for geo-expansion opportunities.

Skills

Paid campaigns management

Geo-targeted campaigns

Analytics & reporting

Excel/Sheets

Looker Studio / Data Studio

Communication skills

Certification awareness (Google Ads/FB

Tools

Google Analytics/GA4

Google Tag Manager

Meta Pixel / Conversions API

Looker Studio

Job description

About the Role

We're looking for a data-driven Performance Marketing Manager to own and scale paid acquisition across Meta Ads and Google Ads, with a strong focus on geo-targeted campaigns. You'll be responsible for planning, executing, and optimizing campaigns that drive measurable business outcomes leads, conversions, or revenue — across multiple markets and locations.

This is a hands-on role for someone who lives in Ads Manager and Google Ads dashboards, thinks in CPL/CPA/ROAS, and knows how to squeeze more performance out of every rupee of ad spend.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across Meta (Facebook & Instagram) Ads and Google Ads (Search, Display, Performance Max, YouTube).
• Design and execute geo-targeted campaigns — city/pincode-level targeting, radius targeting, location-based bid adjustments, and localized ad creative/copy for different regions.
• Own the full campaign lifecycle: audience research, targeting strategy, budget allocation, bid management, creative briefing, launch, and optimization.
• Continuously monitor and optimize campaigns against key metrics (CTR, CPC, CPL, CPA, ROAS, conversion rate) through A/B testing of creatives, copy, audiences, and landing pages.
• Manage and allocate monthly ad budgets across channels and geographies to maximize ROI.
• Set up and maintain conversion tracking, UTM structures, and attribution (Meta Pixel, Google Tag Manager, Google Analytics/GA4, conversion APIs).
• Build weekly/monthly performance reports and dashboards with actionable insights for leadership.
• Collaborate with design and content teams to brief high-performing ad creatives and landing pages.
• Stay current with platform updates (iOS/privacy changes, Meta/Google policy updates, new ad formats) and proactively adapt strategy.
• Run competitor and market research to identify new targeting opportunities and geo-expansion potential.

Requirements

• 2–4 years of hands‑on experience running paid campaigns on both Meta Ads Manager and Google Ads (agency or in‑house).
• Proven experience with geo‑targeted / location‑based campaigns — multi‑city or multi‑region campaign management.
• Strong understanding of performance metrics and unit economics (CAC, LTV, ROAS, CPL, CPA).
• Hands‑on experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel/Conversions API.
• Comfortable working with budgets, forecasting spend, and reporting ROI to stakeholders.
• Strong analytical skills — comfortable in Excel/Google Sheets (pivot tables, basic formulas); Looker Studio/Data Studio experience is a plus.
• Excellent communication skills to coordinate with creative, sales, and leadership teams.
• Google Ads and/or Meta Blueprint certification is a plus.

Good to Have

• Experience with other paid channels (LinkedIn Ads, programmatic/DV360, native ads).
• Experience with performance marketing for local/multi‑location businesses (real estate, D2C, retail chains, franchises, etc.).
• Familiarity with CRM/marketing automation tools (HubSpot, Zoho, etc.) for lead tracking.
• Basic understanding of SEO/organic to complement paid strategy.

What We Offer

• Ownership of a meaningful ad budget with direct impact on business growth.
• A fast-paced environment where you'll work directly with founders/leadership.