Performance Marketing Specialist

Expian Technologies; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Expian Technologies in Bengaluru is seeking an experienced SEM Specialist to plan, manage and optimise paid campaigns across Google, LinkedIn and Facebook for international B2B audiences. The role emphasizes keyword strategy, ad copy, and landing page optimization to drive qualified leads.

The ideal candidate has 3+ years in B2B advertising, advanced English, and a strong grasp of analytics tools. You will collaborate with a global marketing team to deliver high-conversion campaigns and growth.

Qualifications

• 3+ years of experience in B2B advertising.
• Experience managing paid campaigns on Google, Facebook, and LinkedIn for international markets.
• Advanced English; must write ads.
• Performance marketing, conversion, and online customer acquisition for a niche B2B market.
• You know what SKAG means.
• Up-to-date with SEM best practices and web analytics tools.

Responsibilities

• Plan, manage and optimise campaigns in Google, LinkedIn, Facebook for lead generation in international markets.
• Review competitor ads to optimise campaigns and generate qualified leads.
• Keyword analysis to identify high-impact keywords for visibility.
• Plan localised campaigns for different markets.
• Audit campaigns and adjust spend pacing and budgets.
• Suggest paid media strategies aligned with customer journeys.
• Track and analyse website analytics and PPC initiatives; report to Marketing Head.
• Help optimise content for paid search campaigns.

Skills

B2B advertising

Paid campaigns management

Advanced English

Creative thinking

Performance marketing

Landing page optimization

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

HubSpot

Hotjar

Job description

YOUR RESPONSIBILITIES

• Planning, managing and optimising campaigns in Google (paid search and display), LinkedIn, Facebook for lead generation (B2B) in various international markets, native ads, and others.
• Being up to date with different ad technologies and come up with the plan and new ideas.
• Reviewing and analysing competitor ads to optimise ad campaigns and generate qualified leads and opportunities.
• Keyword analysis to identify keywords that can be implemented to increase visibility to target customers.
• Planning localised campaigns for different markets.
• Auditing campaigns and adjusting to accurately and evenly spend/pace, managing campaign expenses.
• Suggesting paid media strategies to promote our website pages and resources matching customer journey processes.
• Tracking and analysing website analytics, pay-per-click (PPC) initiatives, and paid campaigns, reporting to Head of Marketing
• Help optimise content for paid search engine marketing campaigns.
• Advanced analytical analysis of Google Analytics, Adwords, Search Console.
• Staying updated on SEM strategies, guidelines, and best practices.
• Writing ad copy and collaborating with the marketing team on the preparation of engaging ads.
• Assisting the marketing team in building engaging web pages and materials for the campaigns.

YOUR PROFILE

• 3+ years of experience in B2B advertising, managing paid campaigns on Google, Facebook, and LinkedIn for international markets.
• Advanced English we’re an international team and use English to communicate, you will also have to write ads.
• Creative thinker with a knack for identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Well versed in performance marketing, conversion, and online customer acquisition for a niche B2B market with a small search volume.
• You know what SKAG means.
• Up-to-date with the latest trends and best practices in SEM, with a strong understanding of website analytics tools, marketing automation, A/B and multivariate testing.
• Experience in building engaging landing pages and running high-conversion campaigns for a niche market.
• Knowledge of HubSpot and HotJar will be a plus.