Senior Performance Marketing Specialist

Food Hub Software Solutions; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Food Hub Software Solutions in Chennai is seeking a Senior Performance Marketing Specialist with 5+ years in B2B lead generation and performance marketing. You will plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other channels to drive qualified leads and pipeline growth.

You will analyze data, perform A/B tests, manage budgets, and collaborate with sales and marketing to align campaigns with buyer personas and business objectives.

Qualifications

• 5+ years of B2B performance marketing experience.
• Proven ability to plan and optimize paid media campaigns.
• Strong analytics and data-driven decision making.
• Experience with GA4, GTM, Looker Studio, and CRM platforms.
• Excellent communication and stakeholder management.

Responsibilities

• Plan, execute, and optimize B2B paid campaigns across Google Ads, LinkedIn Ads, Meta Ads.
• Develop lead generation strategies for MQLs/SQLs and pipeline growth.
• Conduct keyword research, audience segmentation, and market analysis.
• Monitor KPIs (CPL, CPA, CTR, ROI) and optimize accordingly.
• Collaborate with sales and marketing to align with buyer personas and business objectives.
• Build and optimize landing pages, lead funnels, and conversion paths.
• Perform A/B testing and apply insights to campaigns.
• Leverage AI tools to improve efficiency and performance.
• Prepare regular performance reports and actionable insights.
• Support B2C campaigns when required and contribute to cross-market initiatives.

Skills

B2B marketing

PPC advertising

Lead generation

Campaign optimization

Data analytics

A/B testing

Budget management

Education

Bachelor's or Master's degree in Marketing/Business

Tools

GA4

Google Tag Manager

Looker Studio

HubSpot

Salesforce

Job description

We are looking for a highly motivated and results-driven Senior Performance Marketing Specialist with 5+ years of experience in B2B lead generation and performance marketing. The ideal candidate will have a proven track record of planning, executing, and optimizing paid media campaigns that drive qualified leads, pipeline growth, and revenue. The role requires strong expertise in PPC advertising, funnel optimization, analytics, and data-driven decision-making.

Roles & Responsibilities

• Plan, execute, and optimize B2B paid marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other performance marketing channels.
• Develop lead generation strategies to drive Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth.
• Conduct keyword research, audience segmentation, competitor analysis, and market research to identify growth opportunities.
• Manage and optimize campaign performance based on KPIs such as CPL, CPA, CTR, Conversion Rate, Lead Quality, and ROI.
• Collaborate with sales and marketing teams to align campaigns with target buyer personas and business objectives.
• Build, manage, and optimize landing pages, lead funnels, and conversion paths to improve lead quality and conversion rates.
• Perform A/B testing on ad creatives, audiences, messaging, and landing pages to maximize campaign effectiveness.
• Utilize AI-powered marketing tools and automation platforms to improve campaign efficiency and performance.
• Monitor advertising budgets and ensure cost-effective lead acquisition.
• Prepare regular performance reports and provide actionable insights for continuous improvement.
• Support B2C lead generation campaigns when required and contribute to customer acquisition initiatives across multiple markets.

Requirements

• Minimum 5 years of experience managing B2B PPC and Performance Marketing campaigns.
• Proven success in B2B Lead Generation, Demand Generation, and Pipeline Growth campaigns.
• Strong expertise in Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Strong understanding of conversion tracking, attribution models, funnel optimization, and lead nurturing.
• Experience using AI tools and automation platforms for campaign management and optimization.
• Ability to analyse campaign data and translate insights into actionable marketing strategies.
• Excellent communication, stakeholder management, and reporting skills.
• Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously.

Education

• Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or a related field.
• Google Ads, LinkedIn Marketing, HubSpot, Meta Blueprint, or relevant digital marketing certifications will be an added advantage.