Performance Marketing Specialist

Talent Corner Hr Services; Bengaluru; Sur place; INR 700 000 - 1 200 000; Plein temps

Résumé du poste

Talent Corner Hr Services in Bengaluru is seeking a results-driven Performance Marketing Specialist to plan, launch and optimise paid campaigns across Meta Ads, Google Ads and LinkedIn Ads. You will own audience targeting, bidding strategies and budget management to drive enrolments and lead generation for our programmes.

Monitor metrics like CTR, CPC, CPL, CPA and ROAS, run A/B tests on creatives and landing pages, and collaborate with content, design and sales teams to improve the journey from

Qualifications

• 23 years of relevant hands-on experience in performance marketing or paid digital advertising.
• Independent management and optimisation of Meta Ads and Google Ads campaigns.
• Working knowledge of LinkedIn Ads and campaign optimisation.
• Strong understanding of lead-generation, audience segmentation and conversion tracking.
• Experience analysing campaign performance using metrics such as CTR, CPC, CPL, CPA, ROAS.
• Knowledge of GA4, GTM and Meta Pixel.
• Experience with A/B testing, reporting and optimisation.
• Strong analytical thinking and cross-functional collaboration.

Responsabilités

• Plan, launch and manage paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads.
• Develop campaign strategies aligned with enrolments, lead generation and business objectives.
• Manage audience targeting, segmentation, retargeting and budgets.
• Optimise campaigns to improve lead quality, conversions and cost efficiency.
• Drive qualified leads for programmes and corporate training offerings.
• Track performance and prepare campaign reports with actionable insights.
• Collaborate with content, design and sales teams to improve the customer journey.
• Conduct A/B tests of creatives, copy, audiences, and landing pages.

Connaissances

Meta Ads

Google Ads

LinkedIn Ads

Audience Targeting

Conversion Tracking

GA4

Google Tag Manager

Meta Pixel

A/B Testing

Campaign Reporting

Analytics

Cross-functional Collaboration

Communication Skills

Outils

GA4

Google Tag Manager

Meta Pixel

Description du poste

Role & responsibilities

• Paid Advertising & Campaign Management
  • Plan, launch and manage paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads.
  • Develop campaign strategies aligned with programme enrolments, lead generation and business objectives.
  • Manage audience targeting, segmentation, retargeting and campaign budgets.
  • Optimise campaigns to improve lead quality, conversions and cost efficiency.
• Lead Generation & Conversion Optimisation
  • Drive qualified leads for leadership development programmes, professional certifications, coaching and corporate training offerings.
  • Monitor lead quality and conversion performance across campaigns.
  • Identify opportunities to improve landing pages, advertising creatives, audience selection and messaging.
  • Collaborate with relevant teams to improve the journey from initial enquiry to conversion.
• Campaign Analytics & Performance Reporting
  • Monitor and analyse campaign performance using relevant analytics and reporting tools.
  • Track key performance indicators, including CTR, CPC, CPL, CPA, conversion rate and ROAS.
  • Prepare campaign performance reports and provide actionable recommendations.
  • Identify underperforming campaigns and implement data-backed optimisation strategies.
• Testing & Continuous Optimisation
  • Conduct A/B testing of ad creatives, copy, audiences, messaging and landing pages.
  • Experiment with different campaign formats, targeting strategies and bidding approaches.
  • Analyse campaign results to identify opportunities for improvement.
  • Continuously optimise campaigns to improve acquisition efficiency and marketing outcomes.
• Tracking & Measurement
  • Support campaign tracking and conversion measurement using Google Analytics 4 (GA4), Google Tag Manager and Meta Pixel.
  • Verify tracking implementation and identify potential measurement issues.
  • Ensure campaign performance is evaluated using reliable data.
• Cross-functional Collaboration
  • Work closely with content, design and sales teams to develop effective marketing campaigns.
  • Provide insights on audience behaviour, lead quality and campaign performance.
  • Contribute to email, WhatsApp and other digital marketing initiatives whenever required.

Preferred candidate profile

• 23 years of relevant hands‑on experience in performance marketing or paid digital advertising.
• Practical experience independently managing and optimising Meta Ads and Google Ads campaigns.
• Working knowledge of LinkedIn Ads and campaign optimisation.
• Strong understanding of lead‑generation strategies, audience segmentation and conversion tracking.
• Experience analysing campaign performance using metrics such as CTR, CPC, CPL, CPA, conversion rate and ROAS.
• Working knowledge of GA4, Google Tag Manager and Meta Pixel.
• Experience with A/B testing, campaign reporting and performance optimisation.
• Strong analytical thinking, problem‑solving and decision‑making skills.
• Ability to interpret campaign data and translate insights into actionable improvements.
• Good communication skills and the ability to collaborate with cross‑functional teams.