Performance Marketing Specialist

Adsyndicate Services Pvt. Ltd.; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

LinkedIn Ads experience

CRM integrations experience

Healthcare/education accounts

Job summary

Adsyndicate Services Pvt. Ltd. in Bengaluru is seeking a hands-on Paid Digital Advertising Specialist to plan, launch and optimize campaigns across Google Ads and Meta Ads for lead generation, awareness and traffic.

You will set up GA4 and GTM, manage budgets and track conversions, build Looker Studio dashboards and deliver monthly performance reports with insights and recommendations. Minimum 3 years of experience and strong analytical skills are required; experience across healthcare and

Qualifications

• Minimum 3 years of hands-on paid digital advertising experience.
• Experience planning and managing Google Ads and Meta Ads campaigns.
• Proficient with GA4, GTM, and conversion tracking.

Responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns for lead generation, awareness and website traffic.
• Develop campaign structures, keyword strategies, audience targeting and budget allocations.
• Monitor campaign performance and optimise spending, CPL, CPA and conversions.
• Set up and manage GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Track website enquiries, form submissions, purchases and other relevant conversion actions based on client objectives.
• Apply consistent UTM tagging and troubleshoot missing or duplicate conversions.
• Brief content and design teams on advertising requirements.
• Test ad copy, creatives, audiences and landing pages to improve results.
• Review lead quality and conversion feedback received through Client Servicing.
• Build and maintain Looker Studio dashboards.
• Prepare monthly reports covering spend, reach, impressions, clicks, CTR, CPC, conversions, CPL, CPA and ROAS where applicable.
• Highlight key findings and recommend campaign and budget improvements.
• Handle multiple client accounts while maintaining accuracy and meeting deadlines.
• Follow each client’s approved messaging, consent and data-handling processes.

Skills

Google Ads

Meta Ads Manager

Campaign planning

Keyword research

Audience targeting

Budget optimization

GA4

Google Tag Manager

UTM tagging

Looker Studio

Excel/Sheets

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Plan, execute and optimise paid advertising campaigns across assigned client accounts. Manage campaign budgets, conversion tracking, analytics and reporting to achieve agreed marketing objectives.

Experience:

Minimum 3 years of hands‑on experience in paid digital advertising.

Roles and responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns for lead generation, awareness and website traffic.
• Develop campaign structures, keyword strategies, audience targeting and budget allocations.
• Manage location targeting, bids, placements, search terms and exclusions.
• Monitor campaign performance and optimise spending, CPL, CPA and conversions.
• Set up and manage GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Track website enquiries, form submissions, purchases and other relevant conversion actions based on client objectives.
• Apply consistent UTM tagging and troubleshoot missing or duplicate conversions.
• Brief content and design teams on advertising requirements.
• Test ad copy, creatives, audiences and landing pages to improve results.
• Review lead quality and conversion feedback received through Client Servicing.
• Build and maintain Looker Studio dashboards.
• Prepare monthly reports covering spend, reach, impressions, clicks, CTR, CPC, conversions, CPL, CPA and ROAS where applicable.
• Highlight key findings and recommend campaign and budget improvements.
• Handle multiple client accounts while maintaining accuracy and meeting deadlines.
• Follow each client’s approved messaging, consent and data‑handling processes.

Required skills

• Strong hands‑on knowledge of Google Ads and Meta Ads Manager.
• Campaign planning, keyword research, audience targeting and budget optimisation.
• Practical experience with GA4 events, key events, traffic analysis and conversion funnels.
• Google Tag Manager implementation, debugging and tag validation.
• Google Ads conversion tracking, Meta Pixel and UTM tagging.
• Looker Studio dashboard creation and performance analysis.
• Proficiency in Excel or Google Sheets and presentation tools.
• Understanding of creative testing and landing‑page optimisation.
• Ability to independently identify and resolve campaign and tracking issues.
• Ability to adapt campaigns to different brands, audiences and objectives.

Added advantages

• Experience with LinkedIn Ads, Snapchat Ads, Reddit Ads, Microsoft Ads, ChatGPT advertising opportunities where available, and other advertising platforms.
• Knowledge of Conversions API, CRM integrations and offline conversion tracking.
• Experience handling healthcare and education accounts.