Performance Marketing Specialist

lvc-solutions; India; Remote; INR 900,000 - 1,400,000; Full time

Job summary

Lvc Solutions in India is seeking a Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. You will drive lead generation, traffic, and conversions while managing budgets and tracking performance.

You will conduct rigorous testing, analyze campaigns, and collaborate with content teams to create compelling ads and landing pages. Strong analytics and familiarity with GA4 and GTM are essential.

Qualifications

• 4–6 years of hands-on experience in performance marketing or paid advertising.
• Strong experience with Google Ads and Meta Ads.
• Knowledge of LinkedIn Ads and other paid advertising platforms.
• Understanding of conversion tracking, Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Strong analytical and data interpretation skills.
• Experience with campaign budgeting, bidding strategies, and optimization.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop performance marketing strategies to generate quality leads, traffic, and conversions.
• Manage advertising budgets and optimize campaign spending to achieve business objectives.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor and optimize campaign performance based on key metrics such as CPC, CPA, CTR, ROAS, and conversion rates.
• Set up conversion tracking, pixels, and analytics tools to measure campaign effectiveness.
• Conduct A/B testing for ad creatives, landing pages, audience segments, and campaign strategies.
• Collaborate with content and creative teams to develop high-performing ad creatives and copy.
• Analyze campaign data and identify opportunities to improve performance.
• Prepare regular campaign performance reports and provide actionable recommendations.
• Stay updated with advertising platform changes, industry trends, and new performance marketing techniques.

Skills

Paid advertising

Google Ads

Meta Ads

LinkedIn Ads

Conversion tracking

Google Analytics 4

Google Tag Manager

Data analysis

Campaign budgeting

A/B testing

Landing page optimization

Campaign optimization

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Job description

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong expertise in paid media, campaign optimization, budget management, lead generation, and data-driven marketing strategies.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop performance marketing strategies to generate quality leads, traffic, and conversions.
• Manage advertising budgets and optimize campaign spending to achieve business objectives.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor and optimize campaign performance based on key metrics such as CPC, CPA, CTR, ROAS, and conversion rates.
• Set up conversion tracking, pixels, and analytics tools to measure campaign effectiveness.
• Conduct A/B testing for ad creatives, landing pages, audience segments, and campaign strategies.
• Collaborate with content and creative teams to develop high-performing ad creatives and copy.
• Analyze campaign data and identify opportunities to improve performance.
• Prepare regular campaign performance reports and provide actionable recommendations.
• Stay updated with advertising platform changes, industry trends, and new performance marketing techniques.

Required Skills

• 4–6 years of hands-on experience in performance marketing or paid advertising.
• Strong experience with Google Ads and Meta Ads.
• Knowledge of LinkedIn Ads and other paid advertising platforms.
• Understanding of conversion tracking, Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Strong analytical and data interpretation skills.
• Experience with campaign budgeting, bidding strategies, and optimization.
• Understanding of landing page optimization and conversion rate optimization.
• Ability to analyze campaign performance and achieve measurable results.

Qualifications

• Experience working with digital marketing agencies or managing multiple client accounts.
• Proven experience in lead generation and revenue-focused campaigns.
• Relevant certifications in Google Ads, Meta Ads, or digital advertising.
• Strong problem-solving and reporting skills.