Performance Marketing Specialist

R for Rabbit Baby Products Pvt Ltd; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

R for Rabbit Baby Products Pvt Ltd in Ahmedabad, Gujarat is seeking an experienced Performance Marketing Manager to own the end-to-end paid media strategy. You will optimize campaigns across Google Ads, Meta platforms, and emerging channels, driving CAC/ROAS and revenue targets.

Candidate should excel in GA4/GTM, feed management, and cross-functional collaboration with creative and product teams. A data-driven mindset and strong communication are essential for regular leadership updates.

Qualifications

• 5+ years of hands-on performance marketing in D2C/eCommerce.
• Proficiency in Google Ads and Meta Ads.
• Strong GTM, GA4, and conversion tracking knowledge.
• Experience managing feeds and campaigns via Google Merchant Center.
• Analytical thinker with understanding of attribution models and remarketing.
• Strong communication and cross-functional collaboration.

Responsibilities

• Own end-to-end strategy and execution of paid campaigns across Google Ads, Meta, Bing and other platforms.
• Manage and optimize large monthly ad budgets to meet CAC, ROAS, and revenue targets.
• Maintain Google Merchant Center and product feed health.
• Use Analytics, GTM, and dashboards to track performance and drive optimizations.
• Collaborate with creative, content, and product teams to build ad creatives and landing pages.
• Run experiments and A/B tests to improve efficiency.
• Explore new channels like Reddit, Quora, Snapchat, and programmatic platforms.
• Prepare and present performance reports to leadership.

Skills

Performance marketing

Analytics

A/B testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Google Merchant Center

GTM

GA4

Job description

Job Description:

Key Responsibilities

• Own end-to-end strategy and execution of paid campaigns across Google Ads (Search, Shopping, YouTube, Display), Meta (Facebook & Instagram), Microsoft Bing and other platforms.
• Manage and optimize large monthly ad budgets to meet performance KPIs such as CAC, ROAS, and revenue targets.
• Manage and maintain Google Merchant Center and product feed health.
• Use Google Analytics, GTM, and platform dashboards to track campaign performance, identify insights, and drive optimizations.
• Collaborate with internal teams (creative, content, product) to build high-performing ad creatives and landing pages.
• Run experiments and A/B tests to improve campaign efficiency.
• Explore and test new channels like Reddit, Quora, Snapchat, and programmatic platforms.
• Prepare and present performance reports and insights to leadership on a regular basis.

Requirements

• 5+ years of hands-on experience in performance marketing, especially in D2C/eCommerce environments.
• Proficiency in Google Ads and Meta Ads is a must.
• Strong understanding of GTM, GA4, and conversion tracking.
• Experience in managing feeds and campaigns via Google Merchant Center.
• Analytical thinker with a deep understanding of ad metrics, audience targeting, attribution models, and remarketing strategies.
• Strong communication skills and the ability to collaborate cross-functionally.

Requirements: