Performance Marketing Specialist

SkillPad; Gurgaon; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

SkillPad is seeking an experienced performance marketer to manage paid campaigns end-to-end for an e-commerce scale-up based in Gurgaon. The ideal candidate should have 4 to 7 years of hands-on experience in the field and a proven track record in scaling performance marketing initiatives.

Your responsibilities will include planning, launching, and optimizing campaigns across Google, Meta, and programmatic platforms, as well as managing substantial budgets and reporting insights.

Qualifications

• 4–7 years of experience in performance marketing.
• Expertise in managing paid campaigns across multiple platforms.
• Ability to translate complex data into actionable insights.

Responsibilities

• Plan and optimize campaigns on Google, Meta, and programmatic platforms.
• Build and scale ROAS-positive campaigns with A/B testing.
• Manage campaign reporting dashboards and budgets exceeding ₹20L/month.

Skills

Paid ad platforms

Attribution models

Budget pacing

Job description

Experience: 4–7 years

Our client (an e-commerce scale-up) wants a hands-on performance marketer to own paid campaigns end-to-end.

Role highlights

• Plan, launch, and optimize campaigns on Google, Meta, and programmatic platforms.
• Build ROAS-positive campaigns with A/B testing at scale.
• Manage reporting dashboards, insights, and budgets (₹20L+/month).

Who you are

• Expert at paid ad platforms, attribution models, and budget pacing.
• Can translate data into clear next steps.
• Have scaled performance marketing in e-commerce or D2C space.