Performance Marketing Manager

Something's Brewing; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A dynamic marketing company in Bengaluru is seeking a Performance Marketing Specialist. This role will lead performance marketing efforts across multiple channels like Google, Meta, and Amazon. The ideal candidate should have at least 3 years of experience in digital advertising, strong analytical skills, and a proven ability to manage campaigns effectively. Excellent communication skills and proficiency with analytics tools are essential. Join this fast-paced environment to drive user acquisition and maximize ROI.

Qualifications

• At least 3 years of experience in Digital or Social Media Advertising.
• Strong hold on Web Analytics, A/B Testing, and metrics driven marketing.
• Ability to think creatively, identify and resolve problems.

Responsibilities

• Build and deliver on the paid marketing strategy through multiple channels.
• Use data-driven approach to manage campaigns and derive insights.
• Plan, execute, and optimize performance marketing campaigns.

Skills

Web Analytics

A/B Testing

Analytical ability

Creativity

Communication skills

Attention to detail

Tools

Excel

Google Sheets

PowerPoint

Google Slides

Job description

This is a key role within the SB team. The person hired in this role will be responsible for all the performance marketing efforts of the brand. The role will be part of the sell-out team and will play a critical role in ensuring the delivery of sell-out targets from the portal.

Here are the key expectations from the role:

1. Build and deliver on the paid marketing strategy to acquire users through multiple paid channels (Google/Meta/Amazon) in an efficient way
2. Use data driven approach to manage campaigns and derive insights on strategy and performance
3. Explore new channels to drive traffic and acquisition
4. Plan, execute and optimize performance marketing campaigns across Google Ads, Meta Ads (FB and Instagram) and Amazon ads.
5. Conduct A/B testing on ad creatives, landing pages, copies and audiences to improve conversion rate.
6. Define campaigns objectives and KPIs, optimizing campaigns to maximize ROI
7. Monitor key performance metrics such as CAC, ROAS, CPA, CTR, CPV and LTV
8. Set up daily performance reports to analyze the performance and optimize campaigns
9. Coordinate with internal teams to ensure smooth campaign execution.
10. Stay updated with the latest digital marketing trends, algorithms and platform updates.

Experience, Background and qualification

• At least 3 years of experience in Digital or Social Media Advertising
• A strong hold on Web Analytics, A/B Testing, and metrics driven marketing
• Strong analytical ability
• Ability to think creatively, identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Excellent verbal and written communication skills
• High levels of integrity, autonomy, and self-motivation
• Comfort in a fast-paced, entrepreneurial, start-up environment
• Proficiency with Excel/Google Sheets and PowerPoint/Google Slides

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