Performance Marketing Executive

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) is seeking a Performance Marketing Executive to lead paid media strategies across Google Ads, Meta, and other digital platforms. You will optimize campaigns for online sales, customer acquisition, and brand growth.

The ideal candidate has 5+ years in performance marketing, deep expertise in Google Ads and Meta Ads Manager, and familiarity with GA4. Experience in beauty or D2C sectors is a plus; Mumbai-based role with cross-functional

Qualifications

• 5+ years of experience in performance marketing and paid media.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience in the beauty/skincare/D2C industries is preferred.

Responsibilities

• Plan and manage paid campaigns across Google Ads, Meta Ads and other platforms.
• Optimize campaigns to drive online sales, customer acquisition and brand growth.
• Monitor ROAS, ROI, CAC, CPA and conversion rates.
• Manage advertising budgets, retargeting, remarketing and A/B testing.
• Analyze campaign performance using GA4 and prepare performance reports.
• Collaborate with creative and e-commerce teams to improve campaign effectiveness.

Skills

Paid media

Campaign optimization

Analytics GA4

Tools

Google Ads

Meta Ads Manager

GA4

Job description

Hiring: Performance Marketing Executive

Key Responsibilities:

• Plan and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Optimize campaigns to drive online sales, customer acquisition, and brand growth.
• Monitor key metrics such as ROAS, ROI, CAC, CPA, and conversion rates.
• Manage advertising budgets, retargeting, remarketing, and A/B testing.
• Analyze campaign performance using GA4 and prepare performance reports.
• Collaborate with creative and e-commerce teams to improve campaign effectiveness.

Requirements:

• 5+ years of experience in performance marketing and paid media.
• Strong expertise in Google Ads, Meta Ads Manager, and campaign optimization.
• Experience in the beauty, skincare, cosmetics, or D2C industry is preferred.