Performance Marketing Manager US Market

J Brrothers; Sarkhej; Remote; INR 900,000 - 1,300,000; Full time

Job summary

J Brrothers is seeking a Performance Marketing Specialist to lead US-focused campaigns from Ahmedabad. You will plan, execute and optimize paid search, social, display, and programmatic efforts, ensuring budgets are aligned with performance goals across brands.

You will analyze data to improve ROAS and CAC, collaborate with designers and developers for effective creatives, and run testing to drive conversion rates. This remote role includes night shifts to sync with US teams.

Qualifications

• Proven experience managing performance campaigns for the US market.
• Strong understanding of paid media, conversion funnels, attribution and budget optimization.
• Hands-on knowledge of advertising platforms, GA4, Google Tag Manager and reporting dashboards.
• Strong analytical skills, with the ability to translate data into practical actions.
• Excellent written and spoken English.
• Good creative judgment and the ability to write clear briefs and evaluate campaign assets.
• Strong ownership, stakeholder communication and team coordination skills.
• Comfortable working the US night shift from Ahmedabad.
• Bachelor's degree in Marketing, Business or a related field.

Responsibilities

• Develop and execute performance marketing strategies aligned with sales, customer acquisition and retention goals.
• Plan, launch and optimize paid campaigns across relevant, permitted search, social, display and programmatic channels.
• Manage budgets across brands and locations, allocating spend based on performance and business priorities.
• Track and improve ROAS, customer acquisition cost, cost per conversion, CTR and conversion rates.
• Coordinate with designers, copywriters and web developers to deliver effective creatives and landing pages.
• Run A/B tests across messaging, creatives, audiences, offers and landing pages.
• Oversee campaign tracking, attribution and dashboards using GA4, Google Tag Manager and reporting tools.
• Work with CRM and retail teams on email, SMS and remarketing campaigns to drive repeat purchases.
• Build promotional calendars around US holidays, local events, seasonality and retail offers.
• Present performance reports with clear insights, corrective actions and growth opportunities.
• Ensure campaigns follow applicable advertising policies, category restrictions and internal approval processes.
• Manage external agencies and advertising partners where required.

Skills

Proven experience managing performance

Paid media understanding

Advertising platforms

GA4

Google Tag Manager

Reporting dashboards

Analytical skills

English proficiency

Campaign ownership and coordination

US night shift readiness

Education

Bachelor's degree in Marketing, Business or a related field

Tools

GA4

Google Tag Manager

Reporting dashboards

Job description

Key Responsibilities

• Develop and execute performance marketing strategies aligned with sales, customer acquisition and retention goals.
• Plan, launch and optimize paid campaigns across relevant, permitted search, social, display and programmatic channels.
• Manage budgets across brands and locations, allocating spend based on performance and business priorities.
• Track and improve ROAS, customer acquisition cost, cost per conversion, CTR and conversion rates.
• Coordinate with designers, copywriters and web developers to deliver effective creatives and landing pages.
• Run A/B tests across messaging, creatives, audiences, offers and landing pages.
• Oversee campaign tracking, attribution and dashboards using GA4, Google Tag Manager and reporting tools.
• Work with CRM and retail teams on email, SMS and remarketing campaigns to drive repeat purchases.
• Build promotional calendars around US holidays, local events, seasonality and retail offers.
• Present performance reports with clear insights, corrective actions and growth opportunities.
• Ensure campaigns follow applicable advertising policies, category restrictions and internal approval processes.
• Manage external agencies and advertising partners where required.

Required Skills & Qualifications

• Proven experience managing performance campaigns for the US market.
• Strong understanding of paid media, conversion funnels, attribution and budget optimization.
• Hands-on knowledge of advertising platforms, GA4, Google Tag Manager and reporting dashboards.
• Strong analytical skills, with the ability to translate data into practical actions.
• Excellent written and spoken English.
• Good creative judgment and the ability to write clear briefs and evaluate campaign assets.
• Strong ownership, stakeholder communication and team coordination skills.
• Comfortable working the US night shift from Ahmedabad.
• Bachelors degree in Marketing, Business or a related field.

Preferred Experience

• Experience with multi-location retail, e-commerce or regulated product categories.
• Familiarity with CRM, loyalty programs, email/SMS marketing and retail sales attribution.
• Experience coordinating with US teams and managing multiple brands simultaneously.

Success Measures

• Growth in attributable revenue and conversions.
• Improvement in ROAS and customer acquisition efficiency.
• Effective budget utilization and accurate reporting.
• Timely campaign launches and consistent testing.
• Growth in repeat purchases and customer retention.