Performance Marketing Manager

Weekday AI; Chennai District; On-site; INR 300,000 - 1,000,000; Full time

Job summary

Weekday AI is seeking a Performance Marketing Manager in Chennai to lead digital acquisition, optimize campaigns, and drive revenue growth across e-commerce channels. You will work across paid media, analytics, creative, and e-commerce operations to use data for informed decisions and scalable growth.

The ideal candidate has 3+ years in performance marketing, strong analytics, and hands-on Shopify/GA4 experience.

Qualifications

• 3+ years in performance marketing, digital marketing or e-commerce growth.
• Hands-on experience with data analytics and performance marketing.
• Experience with managing and optimising e-commerce ROAS and metrics.
• Strong understanding of acquisition, funnels, CAC, LTV, AOV and revenue optimisation.
• Experience with Shopify and e-commerce analytics.
• Knowledge of GA4 and Google Tag Manager with conversion tracking.

Responsibilities

• Develop and execute performance marketing strategies focused on acquisition and revenue.
• Plan, launch, monitor and optimise paid digital campaigns.
• Track and improve ROAS, CAC, conversions, revenue and AOV.
• Analyse data to identify trends and growth opportunities.
• Build dashboards and reports for stakeholders.
• Use GA4 to analyse journeys and sources; implement GTM for tracking.
• Collaborate with Shopify to analyse store performance and funnels.
• Develop a data-driven creative strategy and test ideas.
• Lead structured A/B tests and optimise budgets and bidding.
• Communicate actionable insights to teams and leadership.

Skills

Performance marketing

Data analytics

Customer acquisition

Conversion funnels

A/B testing

Campaign optimisation

Creative strategy

Stakeholder management

Excel/Google Sheets

Tools

GA4

Google Tag Manager

Shopify

Excel

Google Sheets

Job description

Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯-𝟭𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-orientedPerformance Marketing Managerto lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combinesperformance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technologyto build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

• Develop and executeperformance marketing strategiesfocused on customer acquisition, revenue growth, and profitability.
• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
• Track and improvee-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
• Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
• Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
• UseGA4to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
• Implement and maintain accurate marketing and conversion tracking throughGoogle Tag Manager.
• Work withShopifyto analyse store performance, conversion funnels, product performance, and customer behaviour.
• Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
• Develop a strongcreative strategybased on performance data, customer insights, audience behaviour, and campaign results.
• Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
• Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
• Monitor campaign performance regularly and proactively identify underperforming areas.
• Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
• Translate analytics into clear recommendations for marketing and business stakeholders.
• Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
• Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
• Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

• 3+ years of experiencein performance marketing, digital marketing, e-commerce growth, or a related role.
• Strong hands-on experience withData Analytics and performance marketing.
• Proven ability to manage and optimisee-commerce ROASand performance metrics.
• Strong understanding ofcustomer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.
• Hands-on experience withShopifyand e-commerce analytics.
• Strong working knowledge ofGA4 and Google Tag Manager, including conversion and event tracking.
• Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
• Experience developing performance-focusedCreative Strategyand collaborating with creative teams.
• Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
• Strong understanding of paid media platforms and digital acquisition strategies.
• Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
• Strong communication and stakeholder-management skills.
• Highly detail-oriented, commercially aware, and focused on measurable outcomes.
• Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.