Performance Marketing

AISECT INDIA; Bhopal; On-site; INR 900,000 - 1,300,000; Full time

Job summary

AISECT INDIA is seeking an experienced Performance Marketing professional to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms to drive sales, leads, and website traffic.

The ideal candidate has 4–8 years of hands-on experience in e-commerce marketing, excels in data-driven decision making, budget management, and audience targeting, and collaborates with creative and sales teams.

Qualifications

• 4–8 years of hands‑on experience in Performance Marketing/Digital Marketing.
• Strong experience in E-commerce marketing and online sales campaigns.
• Expertise in Google Ads and Meta Ads.
• Knowledge of analytics tools and conversion tracking.

Responsibilities

• Plan and execute performance marketing campaigns across Google Ads and Meta Ads.
• Manage and optimize campaigns focused on e-commerce sales, conversions, ROAS, CAC, and revenue growth.
• Develop strategies for customer acquisition, remarketing, and audience engagement.
• Monitor campaign performance and optimize budgets, bids, targeting, creatives, and keywords.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign strategies.
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Work closely with the creative, content, sales, and e-commerce teams to develop high-performing campaigns.
• Manage campaign budgets effectively and ensure maximum return on advertising spend.
• Track key performance metrics such as CTR, CPC, CPM, CPA, Conversion Rate, ROAS, and Revenue.
• Identify market trends, customer behavior, and new opportunities for business growth.
• Implement strategies to improve customer acquisition, retention, and overall e-commerce performance.
• Ensure proper tracking and measurement through tools such as Google Analytics, Google Tag Manager, and conversion tracking.

Skills

Performance Marketing

Digital Marketing

Google Ads

Meta Ads

E-commerce marketing

Campaign optimization

Data-driven

Tools

Google Analytics

Google Tag Manager

Job description

Job Description – Performance Marketing

Job Title: Performance Marketing

Experience: 4–8 Years

Department: Marketing / E-commerce

Job Summary

We are looking for an experienced Performance Marketing professional with 4–8 years of experience in e-commerce and digital marketing campaigns. The candidate will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across various digital platforms to drive sales, leads, website traffic, and overall business growth.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage and optimize campaigns focused on e-commerce sales, conversions, ROAS, CAC, and revenue growth.
• Develop strategies for customer acquisition, remarketing, retargeting, and audience engagement.
• Monitor campaign performance and optimize budgets, bids, targeting, creatives, and keywords.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign strategies.
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Work closely with the creative, content, sales, and e-commerce teams to develop high-performing campaigns.
• Manage campaign budgets effectively and ensure maximum return on advertising spend.
• Track key performance metrics such as CTR, CPC, CPM, CPA, Conversion Rate, ROAS, and Revenue.
• Identify market trends, customer behavior, and new opportunities for business growth.
• Implement strategies to improve customer acquisition, retention, and overall e-commerce performance.
• Ensure proper tracking and measurement through tools such as Google Analytics, Google Tag Manager, and conversion tracking.

Required Skills & Qualifications

• 4–8 years of hands‑on experience in Performance Marketing/Digital Marketing.
• Strong experience in E-commerce marketing and online sales campaigns.
• Expertise in Google Ads and Meta Ads.
• Good understanding of campaign optimization, audience targeting, retargeting, and conversion strategies.
• Strong analytical and data‑driven approach.
• Experience in managing advertising budgets and achieving performance targets.
• Knowledge of Google Analytics, Google Tag Manager, and other marketing analytics tools.
• Strong understanding of customer acquisition funnels and e-commerce KPIs.

Preferred

• Experience working with D2C, e-commerce, retail, or consumer brands.
• Knowledge of marketplace advertising platforms such as Amazon Ads or Flipkart Ads will be an added advantage.
• Strong understanding of ROI/ROAS-driven marketing strategies.