Performance Marketing Manager (shopify brands)

TMS Group; Thrissur; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Work on real performance-driven campaigns

Exposure to D2C brands and lead gen clients

Job summary

A performance marketing agency in Kerala is searching for a Performance Marketing Specialist to manage paid campaigns across digital platforms. This role involves executing D2C and Lead Generation strategies while working closely with creative teams to achieve measurable outcomes. The ideal candidate has 2-3 years of experience in performance marketing, with a strong grasp of Meta and Google Ads. The agency offers a dynamic work environment focused on real performance-driven campaigns.

Qualifications

• 2–3 years of experience in performance marketing.
• Hands-on experience with D2C and Lead Generation campaigns.
• Strong understanding of Meta Ads and Google Ads.

Responsibilities

• Plan, execute, and optimize paid campaigns on Meta and Google Ads.
• Manage D2C and Lead Generation campaigns with clear performance goals.
• Optimize campaigns for ROAS, CPA, CPL, and conversions.

Skills

Performance marketing

D2C marketing

Lead generation

Meta Ads

Google Ads

Data analysis

Job description

We are looking for a Performance Marketing Specialist with hands-on experience in D2C and Lead Generation campaigns. You will manage paid campaigns across digital platforms and work closely with creative and content teams to drive measurable results.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
• Manage D2C (e-commerce) and Lead Generation campaigns with clear performance goals.
• Optimize campaigns for ROAS, CPA, CPL, and conversions.
• Work with designers and content teams to develop high-performing ad creatives.
• Monitor daily performance and prepare basic performance reports.
• Run A/B tests on creatives, audiences, and ad copies.
• Set up and manage retargeting campaigns and funnels.
• Ensure proper tracking setup (Meta Pixel, GA4, Google Ads).

Requirements

• 2–3 years of experience in performance marketing.
• Hands-on experience with D2C and Lead Generation campaigns.
• Agency experience preferred.
• Strong understanding of Meta Ads and Google Ads.
• Ability to analyze data and optimize campaigns.
• Willingness to work from office in Chalakudy, Kerala.

Nice to Have

• Experience working with multiple client accounts.
• Knowledge of funnels, retargeting, and creative testing.
• Basic understanding of landing pages and CRO.

Why Join Us

• Work on real performance-driven campaigns
• Exposure to D2C brands and lead gen clients