Performance Marketing Executive – D2C campaigns

Aptita; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aptita is seeking a results-driven Performance Marketing Senior Executive/Team Lead to own paid campaigns, optimize ROAS, and drive growth across Google, Meta, and YouTube. The role emphasizes hands-on optimization, analytics, and reporting to improve customer acquisition costs and revenue.

Ideal candidates have 2+ years in performance marketing, strong Google Ads/Meta Ads knowledge, GA4 experience, and a track record in e-commerce or D2C marketing.

Qualifications

• 2+ years of hands-on experience in Performance Marketing / Paid Media.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with Google Analytics (GA4) and campaign tracking.
• Experience in campaign optimization, budget management, and performance reporting.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and YouTube.
• Manage paid advertising budgets to maximize ROI and improve campaign performance.
• Monitor key metrics including ROAS, CAC, CTR, CPC, CPA, and conversion rates.
• Analyze campaign performance using GA4 and reporting tools.
• Develop remarketing strategies and paid lead-generation campaigns.
• Conduct keyword research, competitor analysis, and campaign performance reporting.
• Identify opportunities to improve website conversion rates and optimize customer journey.
• Develop marketing plans to drive revenue growth while optimizing advertising costs.

Skills

Performance Marketing

Campaign Optimization

Digital Analytics

ROI Management

Tools

Google Ads

Meta Ads

GA4

Campaign Tracking

Job description

We are looking for a results-driven Performance Marketing Senior Executive / Team Lead with hands‑on experience in paid advertising, campaign optimization, and digital marketing analytics. Candidates with experience in D2C brands or e-commerce businesses will be preferred.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
• Manage paid advertising budgets to maximize ROI and improve campaign performance.
• Monitor key metrics, including ROAS, CAC, CTR, CPC, CPA, and conversion rates.
• Analyze campaign performance using Google Analytics (GA4) and reporting tools.
• Develop remarketing strategies and paid lead-generation campaigns.
• Conduct keyword research, competitor analysis, and campaign performance reporting.
• Identify opportunities to improve website conversion rates and optimize the customer journey.
• Develop marketing plans to drive revenue growth while optimizing advertising costs.

Qualifications

• 2+ years of hands‑on experience in Performance Marketing / Paid Media.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with Google Analytics (GA4), campaign tracking, and data analysis.
• Experience in campaign optimization, budget management, and performance reporting.
• Understanding of e-commerce or D2C marketing is preferred.