Performance Marketing Manager

Weekday AI (YC W21); Chennai District; On-site; INR 300,000 - 10,000,000; Full time

Job summary

Weekday AI, a YC-backed company, is seeking a Performance Marketing Manager to drive digital acquisition and revenue growth for its client portfolio in the Indian market.

You will oversee paid media, analytics, creative strategy, and marketing technology to build scalable customer acquisition programs across e-commerce channels. The role requires collaboration with marketing and creative teams to optimize ROAS and profitability.

Qualifications

• 3+ years in performance marketing or digital marketing
• Strong data analytics abilities and data-driven mindset
• Proven track record in optimizing e-commerce ROAS and CAC
• Understanding of customer acquisition funnels, LTV, and revenue optimization
• Experience with Shopify analytics and GA4 implementations
• Hands-on with GA4, GTM, and conversion tracking

Responsibilities

• Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
• Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other metrics.
• Analyse campaign, customer, product, and website data to identify trends and growth opportunities.
• Build dashboards, reports, and analyses to communicate results and insights.
• Use GA4 to analyse journeys, sources, conversions, and ecommerce performance.
• Collaborate with Shopify to analyse store performance and customer behavior.
• Identify tracking gaps and coordinate with tech teams to improve data accuracy and attribution.
• Develop a strong creative strategy based on data and insights; work with designers on ads.

Skills

Performance marketing

Data analytics

Campaign optimization

E-commerce growth

Creative strategy

Marketing technology

Tools

GA4

Google Tag Manager

Shopify

Job description

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 10000000 (ie INR 3-10 LPA)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

• Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability
• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms
• Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics
• Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities
• Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights
• Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance
• Implement and maintain accurate marketing and conversion tracking through Google Tag Manager
• Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour
• Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution
• Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results
• Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging
• Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies
• Monitor campaign performance regularly and proactively identify underperforming areas
• Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency
• Translate analytics into clear recommendations for marketing and business stakeholders
• Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel
• Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends
• Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques

What Makes You a Great Fit

• 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role
• Strong hands-on experience with Data Analytics and performance marketing
• Proven ability to manage and optimise e-commerce ROAS and performance metrics
• Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation
• Hands-on experience with Shopify and e-commerce analytics
• Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking
• Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions
• Experience developing performance-focused Creative Strategy and collaborating with creative teams
• Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting
• Strong understanding of paid media platforms and digital acquisition strategies
• Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports
• Strong communication and stakeholder-management skills
• Highly detail-oriented, commercially aware, and focused on measurable outcomes
• Proactive, curious, and comfortable working in a fast-paced, performance-driven environment