Performance Marketing

Open Creatives; Ernakulam; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

Open Creatives is seeking a results-driven Performance Marketing Specialist with 2+ years of hands-on experience to plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.

You will develop strategies for lead generation, conversions, website traffic, and brand awareness, while conducting audience research and competitive analyses to boost ROAS. This role requires on-site work at our Kochi office and strong analytical skills.

Competenze

• Minimum 2 years of hands-on performance marketing experience.

Mansioni

• Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
• Develop performance marketing strategies for lead generation, conversions, website traffic and brand awareness.
• Conduct audience research, competitor analysis, keyword research, and audience segmentation.
• Monitor and optimize CTR, CPC, CPA, conversion rates, and ROAS.
• Manage advertising budgets to maximize efficiency and ROI.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with creative, content, and design teams to develop high‑performing marketing assets.
• Set up and monitor conversion tracking, pixels, and campaign analytics.
• Analyze campaign performance and prepare reports with actionable insights.
• Manage multiple client campaigns while maintaining performance and delivery standards.
• Stay updated on advertising platform changes and trends.

Conoscenze

Performance marketing

Campaign optimization

Audience targeting

Campaign analytics

Budget management

A/B testing

Cross‑team collaboration

Strumenti

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

YouTube Ads

LinkedIn Ads

Descrizione del lavoro

Open Creatives is looking for a results-driven Performance Marketing Specialist with at least 2 years of hands‑on experience in planning, executing, and optimizing paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.

The ideal candidate should have a strong understanding of digital advertising strategies, audience targeting, lead generation, campaign analytics, and budget optimization to deliver measurable business results.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
• Develop performance marketing strategies for lead generation, conversions, website traffic, and brand awareness.
• Conduct audience research, competitor analysis, keyword research, and audience segmentation.
• Monitor and optimize CTR, CPC, CPA, conversion rates, and ROAS.
• Manage advertising budgets to maximize campaign efficiency and return on investment.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with creative, content, and design teams to develop high‑performing marketing assets.
• Set up and monitor conversion tracking, pixels, and campaign analytics.
• Analyze campaign performance and prepare reports with actionable insights.
• Manage multiple client campaigns while maintaining performance and delivery standards.
• Stay updated on advertising platform changes and emerging performance marketing trends.

Required Qualifications

• Minimum 2 years of hands‑on experience in performance marketing or paid advertising.
• Practical experience with Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Ads.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and conversion tracking.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and marketing analytics tools.
• Strong analytical, communication, problem‑solving, and time‑management skills.
• Willingness to work on‑site at our Kochi office.

Preferred Skills

• Experience managing lead-generation and conversion‑focused campaigns.
• Familiarity with remarketing, funnel optimization, and landing page performance.
• Ability to collaborate with creative teams to improve advertising performance.
• Experience handling multiple campaigns and client accounts simultaneously.
• Previous digital marketing agency experience.
• Google Ads or Meta Blueprint certifications are an added advantage.