Performance Marketing Manager / Lead

Iblix Digital; Kolkata District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Iblix Digital in Kolkata, India seeks an experienced Performance Marketing Manager/Lead to drive growth for multiple D2C brands. You will oversee large monthly ad spends, lead performance strategies across Meta Ads and Google Ads, and work with internal teams to improve profitability and scale campaigns.

The role demands strong leadership, data-driven decision making, and the ability to translate insights into actionable growth across channels and client portfolios.

Qualifications

• 2+ years of hands-on experience in Performance Marketing.
• Agency experience is mandatory.
• Proven experience managing 5–6 clients simultaneously while maintaining quality and performance across all accounts.
• Strong hands-on expertise in Meta Ads and Google Ads.
• Extensive experience working with D2C brands is mandatory.
• Experience with service-based businesses is an added advantage but not mandatory.
• Must have experience working with D2C brands that have crossed ₹30 Cr+ in revenue.
• Must have experience managing ₹4–5 Cr+ monthly ad spend.
• Strong understanding of brand growth, customer acquisition, scaling, and profitability.
• Proven experience in team management and leadership.
• Strong analytical and problem‑solving skills.
• Ability to interpret data and turn performance insights into actionable growth strategies.
• Strong client communication and presentation skills.

Responsibilities

• Develop, execute, and scale performance marketing strategies across Meta Ads and Google Ads.
• Manage and optimize campaigns based on ROAS, CAC, CPA, CTR, CVR, AOV, LTV, contribution margin, and overall profitability.
• Build full-funnel strategies covering awareness, consideration, acquisition, retargeting, and retention.
• Identify opportunities to scale campaigns while maintaining efficiency and profitability.
• Conduct regular account audits and identify performance gaps and growth opportunities. Monitor and improve key metrics: CTR, CPC, CPA, ROAS, Conversion Rate.

Skills

Performance marketing

Team leadership

Data-driven decision making

Budget management

Campaign optimization

Meta Ads

Google Ads

D2C brand experience

Client management

Tools

Meta Ads

Google Ads

Agency experience

Job description

We are looking for an experienced and highly driven Performance Marketing Manager / Lead who has strong experience in managing D2C brands, handling large advertising budgets, and multiple client accounts simultaneously.

This is a senior role for someone who understands performance marketing beyond simply running ads. The ideal candidate should have a strong understanding of brand growth, customer acquisition, profitability, scaling, creative strategy, and overall business performance. You will be responsible for managing multiple D2C accounts, leading performance marketing strategies, handling large monthly ad spends, and working closely with the internal team to drive measurable business growth.

Key Responsibilities:

Develop, execute, and scale performance marketing strategies across Meta Ads and Google Ads.

Manage and optimize campaigns based on ROAS, CAC, CPA, CTR, CVR, AOV, LTV, contribution margin, and overall profitability.

Build full-funnel strategies covering awareness, consideration, acquisition, retargeting, and retention.

Identify opportunities to scale campaigns while maintaining efficiency and profitability.

Conduct regular account audits and identify performance gaps and growth opportunities. Monitor and improve key metrics: CTR, CPC, CPA, ROAS, Conversion Rate.

Must-Have Experience & Qualifications:

2+ years of hands-on experience in Performance Marketing.

Agency experience is mandatory.

Proven experience managing 5–6 clients simultaneously while maintaining quality and performance across all accounts.

Strong hands‑on expertise in Meta Ads and Google Ads.

Extensive experience working with D2C brands is mandatory.

Experience with service‑based businesses is an added advantage but not mandatory.

Must have experience working with D2C brands that have crossed ₹30 Cr+ in revenue.

Must have experience managing ₹4–5 Cr+ monthly ad spend.

Strong understanding of brand growth, customer acquisition, scaling, and profitability.

Proven experience in team management and leadership.

Strong analytical and problem‑solving skills.

Ability to interpret data and turn performance insights into actionable growth strategies.

Strong client communication and presentation skills.

What We Expect From You:

We are looking for someone who can think like a growth partner for a brand.

You should have the ability to look at the entire business and brand growth picture, not just individual campaign metrics.

Who Should Apply?

This role is ideal for someone who has already worked in a performance marketing agency environment, managed significant D2C accounts, handled large budgets, and has experience taking brands from one stage of growth to the next.

If your experience is limited to running small-budget campaigns or handling only one brand/account, this role may not be suitable for you.