Performance Marketing Manager

Pujashree Product Global; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Pujashree Product Global in Gurugram, India, is seeking an experienced Performance Marketing professional to lead end-to-end paid media strategy across Meta Ads and Google Ads. You will own planning, launching, optimizing, and scaling campaigns to maximize ROAS and revenue growth.

Responsibilities include managing budgets, testing creatives, optimizing audiences, and leveraging GA4/GTM analytics to drive data-backed decisions.

Qualifications

• 7-11 years of hands-on experience in Performance Marketing / Paid Media.
• In-depth expertise in Meta Ads and Google Ads (Search, Shopping, Display, YouTube).
• Strong understanding of D2C funnels, e-commerce tracking, and attribution models.
• Experience managing high monthly ad spends with proven ROI.
• Strong analytical mindset with advanced knowledge of GA4, GTM, pixels, and conversion tracking.
• Ability to interpret data and take fast, data-backed decisions.

Responsibilities

• Own end-to-end performance marketing strategy across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube).
• Plan, launch, optimize, and scale campaigns focused on ROAS, CAC, CPA, and revenue growth.
• Manage daily budgets, bidding strategies, audience targeting, and creative testing.
• Execute advanced audience segmentation and drive continuous A/B testing.
• Track and analyse performance using GA4, GTM, and attribution tools.
• Prepare daily/weekly/monthly performance reports with actionable insights.

Skills

Performance marketing

Paid media

Meta Ads

Google Ads

GA4

GTM

Analytics

Data-driven decisions

Tools

Amazon Ads

Flipkart Ads

Job description

Key Responsibilities-

Paid Media & Growth:

• Own end-to-end performance marketing strategy across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube).
• Plan, launch, optimize, and scale campaigns focused on ROAS, CAC, CPA, and revenue growth.
• Manage daily budgets, bidding strategies, audience targeting, and creative testing.

Campaign Optimization:

• Execute advanced audience segmentation (custom, lookalike, retargeting, funnel-based audiences).
• Drive continuous A/B testing for creatives, copies, landing pages, and funnels.
• Optimize campaigns using pixel events, conversion APIs, and GA4 insights.

Analytics & Reporting:

• Track and analyse performance using Meta Ads Manager, Google Ads, GA4, and attribution tools.
• Prepare daily/weekly/monthly performance reports with actionable insights.
• Identify scaling opportunities and performance gaps across channels.

Collaboration & Execution:

• Work closely with creative, content, and e-commerce teams to build high-converting ad creatives.
• Coordinate with agencies or freelancers (if applicable).
• Support new product launches, festive campaigns, and promotional sales.

Required Skills & Qualifications:

• 7-11 years of hands-on experience in Performance Marketing / Paid Media.
• In-depth expertise in Meta Ads and Google Ads (Search, Shopping, Display, YouTube).
• Strong understanding of D2C funnels, e-commerce tracking, and attribution models.
• Experience managing high monthly ad spends with proven ROI.
• Strong analytical mindset with advanced knowledge of GA4, GTM, pixels, and conversion tracking.
• Ability to interpret data and take fast, data-backed decisions.

Good to Have:

• Experience with Amazon Ads / Flipkart Ads.
• Knowledge of CRO, landing page optimization, and heatmap tools.
• Prior experience in FMCG / consumer goods / D2C brands.

Key Metrics of Success:

• ROAS & revenue growth
• Customer Acquisition Cost (CAC)
• Conversion Rate & Funnel Efficiency
• Budget utilization & scaling efficiency

What We Offer:

• Opportunity to build and scale performance marketing from the ground up.
• High ownership and decision-making authority.
• Fast-growing brand environment with strong learning opportunities.
• Competitive compensation aligned with performance.