Senior Performance Marketer

Lantern Digital; Ahmedabad District; On-site; Confidential; Full time

Job summary

Lantern Digital is seeking a Senior Performance Marketer with hands-on expertise in Google Ads and Meta Ads to lead performance campaigns for multiple D2C and e-commerce brands.

The ideal candidate will be highly data-driven, manage substantial monthly ad budgets (₹10 lakhs+), and craft strategies focused on revenue, ROAS, lead quality, and business growth, with strong GA4/GTMs and reporting skills.

Qualifications

• 3–5 years hands-on Performance Marketing experience.
• Strong expertise in Google Ads and Meta Ads.
• Experience with D2C/e‑commerce brands or digital marketing agencies.
• Proven experience managing ₹10 lakhs+ monthly ad budgets.
• Strong understanding of paid acquisition funnels, attribution, and campaign measurement.
• Hands-on experience with GA4 and GTM.
• Strong analytical and problem-solving skills with the ability to convert data into actionable strategies.
• Excellent client communication and presentation skills.
• Ability to independently manage multiple accounts and take ownership of performance outcomes.

Responsibilities

• Lead performance marketing initiatives for multiple D2C and e-commerce brands.
• Develop data-driven strategies to maximize revenue and ROAS.
• Manage large ad budgets and optimize campaigns across Google Ads and Meta Ads.
• Provide client communication, reporting, and performance reviews.
• Own end-to-end campaign measurement and attribution.

Skills

Performance Marketing

Google Ads

Meta Ads

GA4

GTM

Analytics

Client communication

Campaign measurement

Attribution

Budget management

Tools

GA4

GTM

Job description

Tasks

We are looking for a Senior Performance Marketer with strong hands‑on expertise in Google Ads and Meta Ads to lead performance marketing initiatives for multiple D2C and e-commerce brands.

The ideal candidate should be highly data‑driven, experienced in managing significant ad budgets, and capable of developing strategies that drive revenue, ROAS, lead quality, and overall business growth. This is a specialized performance marketing role and requires strong expertise in paid acquisition rather than a general digital marketing profile.

Requirements

• 3-5 years of hands‑on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Experience working with D2C/e‑commerce brands or digital marketing agencies.
• Proven experience managing ₹10 lakhs+ monthly ad budgets.
• Strong understanding of paid acquisition funnels, attribution, and campaign measurement.
• Hands‑on experience with GA4 and GTM.
• Strong analytical and problem‑solving skills with the ability to convert data into actionable strategies.
• Excellent client communication and presentation skills.
• Ability to independently manage multiple accounts and take ownership of performance outcomes.

We are specifically looking for candidates with a minimum of 3 years of hands‑on Performance Marketing experience. Candidates whose experience is primarily in SEO, organic marketing, or other digital marketing functions will not be considered for this role.