Performance Marketing Manager

Lokmat Media Pvt. Ltd; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Lokmat Media Pvt. Ltd in Mumbai is seeking a Performance Marketing Manager to scale customer acquisition for ecommerce or D2C brands. You will run paid campaigns on Meta and Google and optimize for growth.

The role requires hands-on experience with Meta Ads, Google Ads, and Google Analytics, plus strong analytical skills to improve ROAS and conversions.

Join us to lead budgeting, testing, and reporting, staying ahead of industry trends and delivering measurable business impact.

Qualifications

• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Strong analytics and understanding of attribution models.
• Experience scaling campaigns for e-commerce or D2C brands.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta and Google.
• Drive customer acquisition, lead generation, and online sales.
• Manage campaign budgets and optimize for ROAS, CPA, CAC, and conversions.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Collaborate with content and creative teams to improve campaign performance.
• Analyse campaign data and prepare actionable performance reports.
• Stay updated with the latest digital advertising trends and platform updates.

Skills

Meta Ads

Google Ads

Analytics

A/B testing

Campaign optimization

Tools

Google Analytics

Conversion tracking

Job description

We are looking for a Performance Marketing Manager with hands-on experience in scaling customer acquisition for e-commerce or D2C brands. The ideal candidate should have a proven track record of managing performance campaigns that drive measurable business growth and maximize return on ad spend.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta and Google.
• Drive customer acquisition, lead generation, and online sales.
• Manage campaign budgets and optimize for ROAS, CPA, CAC, and conversions.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Collaborate with content and creative teams to improve campaign performance.
• Analyse campaign data and prepare actionable performance reports.
• Stay updated with the latest digital advertising trends and platform updates.

Skills Required

• Hands-on experience with Meta Ads, Google Ads, Google Analytics, and conversion tracking.
• Strong understanding of performance marketing metrics and attribution models.
• Proven experience managing campaigns for e-commerce or D2C brands.
• Excellent analytical and optimization skills.
• Ability to scale campaigns while achieving business growth objectives.