Digital Marketing - Performance Manager (B2C)

Ethics Innovations; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ethics Innovations is seeking a Digital Marketing Manager – Performance Marketing with hands-on experience in B2C/D2C businesses. You will drive customer acquisition, revenue, and ROAS by leading campaigns on Meta, Google Ads and related platforms.

Responsibilities include end-to-end campaign planning, optimization across the funnel, audience segmentation, and insightful performance reporting. A strong ROI mindset and collaboration with cross-functional teams are essential to scale growth in a

Qualifications

• 4–8 years of hands-on Performance Marketing experience.
• B2C/D2C experience is MUST.
• Strong expertise in Meta Ads & Google Ads.
• Proven experience managing significant digital advertising budgets.
• Strong understanding of funnel metrics and ROI.

Responsibilities

• Plan, execute and scale B2C performance marketing campaigns across Meta, Google Ads and other relevant platforms.
• Own customer acquisition, ROAS, CAC, conversion rate and revenue targets.
• Develop and optimize campaigns across the complete funnel - Acquisition Conversion Retention.
• Manage and optimize Meta Ads, Google Search, Performance Max, Display & YouTube campaigns.
• Analyze campaign performance and identify opportunities for scaling and cost optimization.
• Develop audience strategies, remarketing campaigns, lookalike audiences and customer segmentation.
• Work closely with creative, content, design and e-commerce teams to improve campaign performance.
• Continuously test ad creatives, copy, landing pages, offers, audiences and campaign structures.
• Track and analyze performance using GA4, Google Tag Manager, Meta Pixel/CAPI and other analytics tools.
• Prepare regular performance reports and provide actionable insights to management.
• Stay updated with the latest B2C performance marketing trends, platforms and strategies.

Skills

B2C / D2C

Meta Ads

Google Ads

Budget management

ROAS / CAC / CPL / CPA / CTR / CVR

Data-driven analytics

Job description

We are looking for a Digital Marketing Manager Performance Marketing who has strong hands-on experience in B2C/D2C businesses and can drive customer acquisition, revenue, and ROAS through performance marketing.

Key Responsibilities

1. Plan, execute and scale B2C performance marketing campaigns across Meta, Google Ads and other relevant platforms.
2. Own customer acquisition, ROAS, CAC, conversion rate and revenue targets.
3. Develop and optimize campaigns across the complete funnel - Acquisition Conversion Retention.
4. Manage and optimize Meta Ads, Google Search, Performance Max, Display & YouTube campaigns.
5. Analyze campaign performance and identify opportunities for scaling and cost optimization.
6. Develop audience strategies, remarketing campaigns, lookalike audiences and customer segmentation.
7. Work closely with creative, content, design and e-commerce teams to improve campaign performance.
8. Continuously test ad creatives, copy, landing pages, offers, audiences and campaign structures.
9. Track and analyze performance using GA4, Google Tag Manager, Meta Pixel/CAPI and other analytics tools.
10. Prepare regular performance reports and provide actionable insights to management.
11. Stay updated with the latest B2C performance marketing trends, platforms and strategies.

Must-Have

• 4-8 years of hands-on Performance Marketing experience.
• B2C / D2C experience is MUST.
• Strong expertise in Meta Ads & Google Ads.
• Proven experience managing significant digital advertising budgets.
• Strong understanding of ROAS, CAC, CPL, CPA, CTR, CVR, LTV and funnel metrics.
• Experience in scaling campaigns while maintaining ROI.
• Strong analytical and data-driven approach.
• Excellent understanding of e-commerce customer acquisition and conversion funnels.

Good to Have

• Experience in Healthcare, Pharmacy, E-commerce or D2C brands.
• Experience with influencer/creator marketing.
• Basic understanding of SEO and Social Media Marketing.
• Experience with marketing automation, CRM and remarketing.
• Experience working with Shopify or other e-commerce platforms.

What We're Looking For

Someone who doesn't just run campaigns, but owns the numbers - understands why campaigns are performing, identifies what needs to change, and knows how to scale profitable B2C acquisition.