Performance Marketing Manager (D2C)

Adecco India; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Adecco India is seeking a Performance Marketing Manager for our D2C brand in Gurgaon. The role focuses on planning, executing and scaling paid campaigns to drive customer acquisition and revenue across Meta Ads and Google Ads.

You will manage budgets, monitor ROAS, CAC, CPA, CTR, and conversions, collaborate with creative and e-commerce teams, and conduct A/B tests to improve the funnel and conversions.

Qualifications

• 3–8 years of experience in Performance Marketing / Digital Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Experience with a D2C / E‑commerce brand is preferred.
• Familiarity with ROAS, CAC, CPA, CTR and conversion metrics.

Responsibilities

• Plan, execute and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage and optimize digital advertising budgets to hit targets.
• Monitor ROAS, CAC, CPA, CTR and conversion rate.
• Develop strategies for customer acquisition, retargeting and remarketing.
• Analyze campaign performance and identify growth opportunities.
• Collaborate with creative and content teams to improve ad assets.
• Conduct A/B testing of audiences, creatives, and landing pages.
• Track and report campaign performance regularly.
• Stay updated with trends and best practices in performance marketing.

Skills

Meta Ads

Google Ads

D2C / E-commerce

Data-driven

Health & Wellness advantage

Tools

Shopify

Google Analytics/GA4

Job description

Position : Performance Marketing Manager D2C

Location: Gurgaon
Experience: 38 Years
Industry: D2C / Health & Wellness
Working Days: Monday to Friday
Working Hours: 9:00 AM – 6:00 PM
Work Mode: Work From Office

About the Role

We are looking for a Performance Marketing Manager who can manage and scale paid marketing campaigns and drive customer acquisition and revenue for our D2C brand.

Key Responsibilities

• Plan, execute and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage and optimize digital advertising budgets to achieve business targets.
• Monitor key metrics such as ROAS, CAC, CPA, CTR and conversion rate.
• Develop strategies for customer acquisition, retargeting and remarketing.
• Analyze campaign performance and identify opportunities for growth.
• Work closely with the creative team to develop high-performing ad creatives and copies.
• Conduct A/B testing of audiences, creatives, campaigns and landing pages.
• Track and report campaign performance on a regular basis.
• Work with the e-commerce and content teams to improve the overall conversion funnel.
• Stay updated with the latest trends and best practices in performance marketing.

Requirements

• 3–8 years of experience in Performance Marketing / Digital Marketing.
• Strong hands‑on experience with Meta Ads and Google Ads.
• Experience working with a D2C / E‑commerce brand is preferred.
• Experience in Health & Wellness, Nutraceuticals, Skincare, Beauty or FMCG will be an advantage.
• Strong understanding of ROAS, CAC, CPA, CTR and conversion metrics.
• Good analytical and problem‑solving skills.
• Experience with Shopify and Google Analytics/GA4 is preferred.
• Strong communication and stakeholder management skills.

Ideal Candidate

Someone who is data-driven, commercially focused and hands‑on, with a proven ability to scale paid campaigns, acquire customers and drive profitable D2C growth.