Performance Marketer - E-commerce

Psycho Scaling Studios; New Delhi; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Psycho Scaling Studios is seeking a Performance Marketer to drive leads, sales, and revenue through Meta and Google Ads. You will manage large monthly ad spends, work with D2C/e-commerce brands, and optimize the full funnel from strategy to scaling.

The role requires ownership of campaign performance, data-driven decision making, and ongoing optimization to achieve profitable growth across campaigns and channels.

Qualifications

• 1.5+ years of hands-on performance marketing experience.
• Proven experience managing ₹15–20 Lakhs+ monthly ad spend.
• Strong expertise in Meta Ads and Google Ads.
• Proven experience in Lead Generation and Sales campaigns.
• Strong experience working with D2C/DRC and e-commerce brands.
• Well-versed with Shopify analytics, sales data, product performance, conversion tracking, and e-commerce funnel.
• Strong understanding of performance metrics including ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and LTV.
• Experience with Meta Pixel, Conversion API, GA4, and Google Tag Manager.
• Ability to analyze large campaign and sales data and derive actionable insights.
• Strong communication, analytical, and problem-solving skills.

Responsibilities

• Plan, execute, manage, and scale Meta and Google Ads campaigns.
• Develop performance strategies for lead generation, sales, conversions, and revenue growth.
• Manage and optimize monthly ad budgets of ₹15–20 Lakhs+.
• Build campaign structures, audience strategies, retargeting funnels, and scaling strategies.
• Monitor campaign performance daily and take corrective actions.
• Optimize campaigns based on ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and other metrics.
• Conduct regular creative testing across formats, hooks, messaging, audiences, and offers.
• Collaborate with the creative team to identify winning creatives and provide feedback.
• Analyze customer journey to improve conversion rates and acquisition costs.
• Develop retargeting and remarketing strategies.
• Analyze Shopify sales and customer data to understand product and revenue performance.
• Identify scaling opportunities while maintaining healthy CAC and profitability.
• Prepare regular performance reports with insights and actions.
• Conduct market research to identify new growth opportunities.
• Work with internal teams across creative, design, content, and account management.
• Stay updated with changes in Meta, Google, tracking, and attribution.

Skills

Meta Ads

Google Ads

Lead Generation

Sales Campaigns

D2C / E-commerce

Shopify analytics

GA4 / GTM

Campaign scaling

Data-driven

Tools

Shopify

GA4

Google Tag Manager

Meta Pixel

Job description

We are looking for a Performance Marketer who is highly data-driven, hands-on with paid advertising, and experienced in driving leads, sales, and revenue through Meta and Google Ads.

The ideal candidate should have strong experience working with D2C/DRC and e-commerce brands, be comfortable managing significant monthly ad spends, and understand the complete customer acquisition funnel — from campaign strategy and creative testing to conversion and scaling.

This role requires someone who can take ownership of campaign performance, identify opportunities, solve performance issues, and consistently work towards profitable growth.

Key Responsibilities:

• Plan, execute, manage, and scale Meta and Google Ads campaigns.
• Develop performance strategies for lead generation, sales, conversions, and revenue growth.
• Manage and optimize monthly advertising budgets of ₹15–20 Lakhs+.
• Build campaign structures, audience strategies, retargeting funnels, and scaling strategies.
• Monitor campaign performance on a daily basis and take quick corrective actions.
• Continuously optimize campaigns based on ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and other key metrics.
• Conduct regular creative testing across different formats, hooks, messaging, audiences, and offers.
• Work closely with the creative team to identify winning creatives and provide performance-driven creative feedback.
• Analyze the complete customer journey and identify opportunities to improve conversion rates and acquisition costs.
• Manage campaign budgets and ensure efficient utilization of ad spend.
• Develop and execute retargeting and remarketing strategies.
• Analyze Shopify sales and customer data to understand product, campaign, and revenue performance.
• Identify scaling opportunities while maintaining healthy acquisition costs and profitability.
• Prepare regular performance reports with clear insights, learnings, and action plans.
• Conduct competitor and market research to identify new growth opportunities.
• Work closely with internal teams across creative, design, content, and account management.
• Stay updated with changes in Meta, Google, tracking, attribution, and performance marketing trends.
• Take complete ownership of campaign performance and proactively recommend new strategies and experiments.

Must Have Requirements:

• 1.5+ years of hands-on experience in Performance Marketing.
• Proven experience managing ₹15–20 Lakhs+ monthly ad spend.
• Strong hands-on expertise in Meta Ads and Google Ads.
• Proven experience in Lead Generation and Sales campaigns.
• Strong experience working with D2C/DRC and e-commerce brands.
• Well-versed with Shopify, including Shopify analytics, sales data, product performance, conversion tracking, and understanding of the e-commerce funnel.
• Strong understanding of performance marketing metrics including ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and LTV.
• Experience with Meta Pixel, Conversion API, GA4, and Google Tag Manager.
• Strong understanding of retargeting, audience segmentation, lookalike audiences, funnel structures, and campaign scaling.
• Ability to analyze large amounts of campaign and sales data and convert insights into actionable decisions.
• Strong understanding of creative performance and creative testing.
• Ability to independently manage budgets, campaigns, and performance targets.
• Strong communication, analytical, and problem-solving skills.

Preference:

• Experience scaling D2C/DRC brands from an early stage to higher revenue levels.
• Experience managing multiple brands or accounts simultaneously.
• Strong understanding of Shopify e-commerce metrics and customer acquisition funnels.
• Experience with landing page optimization and CRO.
• Understanding of attribution and tracking challenges across Meta, Google, and Shopify.
• Strong commercial understanding of profitability, contribution margins, CAC, and LTV.
• Ability to identify growth opportunities beyond simply optimizing existing campaigns.