Performance Marketing Manager -USA exp Must - D2C

Consult Shekhar Pandey; India; On-site; INR 1,500,000 - 3,500,000; Full time

Benefits offered by this job

Performance-linked incentives

Opportunity to lead USA D2C growth

Job summary

Consult Shekhar Pandey is seeking a driven Performance Marketing Manager to lead growth for our USA D2C business. You will manage paid campaigns across Google Ads, Meta Ads, YouTube, and display, driving invoice-linked sales and revenue growth from the US market.

The ideal candidate has 5–10 years in performance or growth marketing, with hands-on experience in D2C/e-commerce and strong analytics. The role requires ownership of budgets, optimization of ROAS and CAC, and collaboration with

Qualifications

• 5–10 years in performance or growth marketing, preferably in D2C/e-commerce.
• Hands-on experience with paid channels (Google, Meta, YouTube) and analytics.
• Strong track record of scaling campaigns and delivering revenue growth.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and display.
• Drive acquisition, conversions, and revenue for USA D2C business.
• Own budgets and maximize ROAS, CAC, and revenue.
• Lead full-funnel growth, traffic, landing pages, and retargeting.
• Monitor KPIs like CAC, ROAS, AOV, and CLV; report findings to management.
• Align marketing with order realization and billed revenue growth.
• Analyze data to identify funnel leaks and optimize ROI.
• Conduct A/B tests on creatives, audiences, and landing pages.
• Prepare regular performance reports with actionable insights.
• Coordinate with creative, content, tech, analytics, and ops teams.
• Identify new growth channels and scaling opportunities in the USA.

Skills

Performance marketing

D2C marketing

E-commerce

ROAS optimization

CAC optimization

Analytics & data-driven

USA market experience

Campaign optimization

Tools

Google Ads

Meta Ads Manager

Google Analytics

GA4

Job description

We are looking for a highly driven Performance Marketing Manager to lead growth for our USA D2C business. The role will focus on managing paid campaigns, driving invoice-linked sales, optimizing customer acquisition, and scaling business revenue up to INR 200 crore from the US market through performance marketing channels.

The Prospective candidate must have spent a minimum of 1.5 to 2 crores per month on Meta/Google and other ads

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, display, remarketing, and other paid channels.
• Drive customer acquisition, website conversions, repeat purchases, and revenue growth for the USA D2C business.
• Own marketing budgets and ensure strong returns through ROAS, CAC, conversion rate, and revenue optimization.
• Manage full-funnel growth strategy including traffic generation, landing page input, retargeting, and campaign scale-up.
• Track business and campaign performance through KPIs such as CAC, ROAS, AOV, CLV, cart abandonment, and conversion rate.
• Drive invoice sales / billed revenue growth by aligning marketing efforts with actual order realization and revenue generation.
• Analyze campaign data, customer behavior, and funnel leaks to improve performance and profitability.
• Conduct A/B testing for creatives, audiences, ad copies, offers, and landing pages to improve conversion and ROI.
• Prepare daily, weekly, and monthly performance reports for management with actionable insights and growth plans.
• Coordinate with creative, content, tech, analytics, and operations teams to ensure smooth campaign execution and business alignment.
• Identify new growth channels, audience segments, and scaling opportunities in the USA market.

Required Candidate Profile

• 5-10 years of experience in performance marketing, growth marketing, or digital acquisition roles. [
• Strong hands-on experience in D2C, e-commerce, or consumer internet businesses.
• Proven track record of scaling digital campaigns and delivering measurable business growth.
• Expertise in Google Ads, Meta Ads Manager, Google Analytics, GA4, and other performance tools.
• Good understanding of revenue metrics, acquisition funnels, attribution, and online consumer behavior.
• Strong analytical and problem-solving skills with data-driven decision-making ability.
• Experience handling the USA market will be preferred.
• Ability to work in a fast-paced, target-driven environment with strong ownership.

Preferred Skills

• Performance Marketing
• Growth Marketing
• D2C Marketing
• Google Ads
• Meta Ads
• Paid Media
• Customer Acquisition
• ROAS
• CACConversion Rate Optimization
• E-commerce Marketing
• Revenue Growth
• Funnel Optimization
• Retargeting
• Google Analytics / GA4

Compensation

• Salary: Best in industry
• Incentives: Performance-linked