Performance Marketing Executive

ALLEN Career Institute Pvt. Ltd.; India; On-site; INR 400,000 - 600,000; Full time

Job summary

An education-focused organization in India seeks a results-driven Performance Marketing Executive to manage and optimize paid campaigns across digital channels. The ideal candidate will have 1–3 years of experience in performance marketing, strong skills in Google Ads, and an analytical mindset. Join us in making a measurable impact on millions of lives through innovative marketing strategies.

Qualifications

• 1–3 years of hands-on experience in performance marketing, preferably in an agency.
• Strong understanding of Google Ads and Meta Ads Manager.
• Experience with A/B testing, conversion tracking, and analytics tools.

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple platforms.
• Monitor and analyze campaign performance and drive data-led decisions.
• Report on performance with actionable insights and campaign learnings.

Skills

Performance marketing experience

Google Ads

Meta Ads Manager

A/B testing

Analytics tools

Excel/Google Sheets

Job description

Role Overview

We are looking for a results-driven Performance Marketing Executive to join our growth team. You’ll be responsible for managing and optimizing paid campaigns across digital channels, with a focus on driving efficient acquisition and measurable business outcomes. Ideal candidates will have hands-on experience running ads across Meta, Google, and other platforms, and a solid understanding of performance metrics.

Job Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and YouTube
• Monitor and analyze campaign performance and drive data-led decisions
• Build and test ad creatives, audience segments, and targeting strategies in collaboration with content and design teams
• Own daily budget pacing, bid strategies, and funnel optimization
• Report on performance with actionable insights and campaign learnings
• Stay updated on platform changes, tools, and best practices
• Collaborate with category, product, design, analytics teams to align on overall growth strategy

What we are looking for

• 1–3 years of hands-on experience in performance marketing (preferably in an agency)
• Strong understanding of Google Ads (Search, Display, YouTube) and Meta Ads Manager
• Experience with A/B testing, conversion tracking, and analytics tools (e.g., GA4, Google Tag Manager, etc.)
• Comfortable managing monthly ad budgets and performance targets
• Analytical mindset with strong Excel/Google Sheets skills
• Attention to detail and ability to thrive in a fast-paced, outcome-driven setup
• Bonus: Experience with edtech, lead-gen funnels.

Why Join us

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.