Performance Marketer

Aarav Tech Services Llp; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

International campaigns

Career growth

Dynamic environment

Five-day work week

Job summary

Aarav Tech Services Llp in India seeks an experienced Performance Marketing professional to plan, execute, and optimize campaigns across Google Ads and Meta Ads to generate high-quality B2B leads. You will manage budgets, optimize CPC/CTR and ROAS, run Search, Display, Performance Max, Shopping, and Remarketing campaigns, and work with sales to improve lead quality and conversions.

This role offers a dynamic, performance-driven environment with opportunities to work on international campaigns

Qualifications

• 5-8 years of experience in Performance Marketing or Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing Search, Display, Performance Max, Shopping, and Remarketing campaigns.
• Strong understanding of lead generation strategies and conversion optimization.
• Hands-on experience with GA4, GTM, and Search Console.
• Experience in keyword research, audience targeting, bid strategy, and campaign optimization.
• Knowledge of landing page optimization and A/B testing.
• Experience working with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
• Excellent analytical, reporting, and communication skills.
• Experience in B2B, SaaS, IT Services, or Technology industry is preferred.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Generate high-quality B2B leads through paid marketing campaigns.
• Create and optimize Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.
• Manage campaign budgets and maximize ROI, ROAS, and lead quality.
• Monitor and improve campaign performance by optimizing CPC, CTR, CPL, CPA, and conversion rates.
• Build and optimize landing pages, lead forms, and conversion funnels.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Implement remarketing and audience targeting strategies.
• Track campaign performance using Google Analytics, Google Tag Manager, and Search Console.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with the sales and marketing teams to improve lead quality and campaign performance.

Skills

5-8 years experience

Google Ads

Meta Ads

Search campaigns

Display campaigns

Performance Max

Shopping ads

Remarketing

Lead generation

Conversion optimization

GA4

GTM

Search Console

Keyword research

Audience targeting

Bid strategy

Campaign optimization

Landing page optimization

A/B testing

CRM platforms

Analytics & Reporting

Communication skills

B2B/SaaS/IT/Tech

Job description

Role & responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Generate high-quality B2B leads through paid marketing campaigns.
• Create and optimize Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.
• Manage campaign budgets and maximize ROI, ROAS, and lead quality.
• Monitor and improve campaign performance by optimizing CPC, CTR, CPL, CPA, and conversion rates.
• Build and optimize landing pages, lead forms, and conversion funnels.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Implement remarketing and audience targeting strategies.
• Track campaign performance using Google Analytics, Google Tag Manager, and Search Console.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with the sales and marketing teams to improve lead quality and campaign performance.

Required Skills

• 5-8 years of experience in Performance Marketing or Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing Search, Display, Performance Max, Shopping, and Remarketing campaigns.
• Strong understanding of lead generation strategies and conversion optimization.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Experience in keyword research, audience targeting, bid strategy, and campaign optimization.
• Knowledge of landing page optimization and A/B testing.
• Experience working with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
• Excellent analytical, reporting, and communication skills.
• Experience in B2B, SaaS, IT Services, or Technology industry is preferred.

Preferred candidate profile

• Google Ads Certification.
• Meta Blueprint Certification.
• Experience handling large advertising budgets.
• Knowledge of marketing automation tools and lead nurturing.

What We Offer

• Competitive salary based on experience.
• Opportunity to work on international campaigns.
• Career growth in a fast-growing organization.
• Dynamic and collaborative work environment.
• Five-day work week (Monday to Friday).