Performance Marketing Manager (From marketing agency)

Beyond Border Consultants; Dadri; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Beyond Border Consultants, a dynamic marketing agency in India, seeks a performance marketing lead to drive campaigns across Meta, Google, TikTok and programmatic channels. You will optimize CAC and ROAS, build efficient funnels and partner with creative and analytics teams to hit client goals.

You will develop dashboards and weekly reports, leveraging Looker Studio, GA4 and data visualization tools to inform strategy and demonstrate ROI for Fortune 500 and fast-growth clients.

Qualifications

• Experience running paid media campaigns across Meta, Google and TikTok.
• Ability to optimize CAC to ROAS and scale high-impact channels.
• Strong analytical skills with dashboarding and reporting experience.

Responsibilities

• Lead end-to-end performance marketing campaigns across Meta, Google Ads, TikTok and programmatic platforms, measuring CAC and ROAS.
• Build and optimize acquisition funnels using A/B testing, segmentation and CRO.
• Partner with creative and analytics teams to align messaging, visuals and targeting with goals.
• Develop and manage client dashboards and weekly performance reports using Looker Studio, GA4, or Tableau.
• Test, scale and retarget high-intent audiences using pixel tracking and UTM parameters.
• Stay ahead of platform updates and translate insights into actionable client strategies.
• Google Analytics, GTM, NetInsight, Omniture, WebTrends

Skills

Meta Ads Manager

Google Ads

GA4

UTM Tracking

Looker Studio

CRO Principles

Facebook Pixel

TikTok Ads

Tools

DV360

Trade Desk

Microsoft Ads

Hotjar

Mixpanel

Job description

About the Opportunity

A dynamic marketing agency headquartered in India, we specialize in scaling high-impact digital campaigns for global brands across e-commerce, SaaS, and DTC sectors. We marry data-driven precision with creative intensity to deliver measurable ROI—leveraging paid media, conversion science, and automation stacks to accelerate client growth. Our team operates at the intersection of strategy, analytics, and execution—where agility meets accountability.

Role & Responsibilities

• Lead end-to-end performance marketing campaigns across Meta, Google Ads, TikTok, and programmatic platforms—owning KPIs from CAC to ROAS.
• Build and optimize user acquisition funnels using A/B testing, audience segmentation, and conversion rate optimization (CRO) frameworks.
• Partner with creative and analytics teams to align messaging, visuals, and targeting with campaign performance goals.
• Develop and manage client dashboards and weekly performance reports using Looker, Google Data Studio, or Tableau.
• Test, scale, and retarget high-intent audiences using pixel tracking, UTM parameters, and 3rd-party attribution tools.
• Stay ahead of platform updates, algorithm shifts, and emerging ad tech trends—translating them into actionable client strategies.
• , Google Analytics, GTM, NetInsight, Omniture, WebTrends

Skills & Qualifications

• Must-Have

• Meta Ads Manager

• Google Ads

• Google Analytics 4

• UTM Tracking

• Looker Studio

• CRO Principles

• Facebook Pixel

• TikTok Ads

• Preferred

• Programmatic Advertising (DV360, Trade Desk)

• Microsoft Ads

• Customer Journey Mapping Tools (e.g., Hotjar, Mixpanel)

Benefits & Culture Highlights

• Fast-paced, merit-driven environment with direct exposure to Fortune 500 and Series A/B clients.
• Quarterly performance bonuses certification stipends for Google/Meta partner programs.
• On-site workspace with collaborative pods, free snacks, and 2x monthly team offsites across India.