Head Performance Marketing

Express Builders; Dadri; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Express Builders in India is seeking a senior Growth Marketing leader to own the end-to-end paid media strategy across Google, Meta, YouTube and programmatic channels, driving scalable customer acquisition and optimizing funnel economics.

You will define targets, build forecasts, lead a high-performance team, collaborate cross-functionally with sales, product and brand, and ensure data-driven decision making through GA4, AppsFlyer, and GTM.

Qualifications

• 10-15 years of experience in performance / growth marketing.
• Proven track record of managing large paid media budgets.
• Deep expertise in Google Ads, Meta Ads, YouTube, Factors.AI and analytics tools.
• Strong understanding of funnels, attribution, and conversion optimization.
• Experience in high-consideration or high-ticket businesses is a plus.

Responsibilities

• Own end-to-end performance marketing strategy across paid channels.
• Define and manage CAC, LTV, ROAS, and funnel efficiency targets.
• Build quarterly and annual growth forecasts aligned with business goals.
• Scale acquisition while maintaining strong unit economics.
• Manage and optimize large-scale monthly marketing budgets.
• Allocate spend dynamically across channels based on performance signals.
• Ensure efficient pacing, bid strategies, and continuous optimization.
• Build contingency strategies during demand fluctuations.
• Lead A/B testing across ad creatives, landing pages, audiences, offers, and funnels.
• Work closely with creative teams to develop high-converting ad narratives.
• Drive conversion rate optimization across the entire user journey.
• Stay ahead of platform changes (algorithms, privacy, attribution).
• Own performance dashboards and reporting cadence (daily / weekly / monthly).
• Implement and manage attribution frameworks (GA4, AppsFlyer, Meta CAPI, Google Tag Manager, etc.).
• Translate data into clear insights and action plans for leadership.
• Ensure marketing data integrity across tools and platforms.
• Build and lead a high-performing performance marketing team.
• Manage agencies and external partners where required.
• Collaborate closely with Sales, Product / Tech, Brand & Creative.

Skills

Performance marketing

Budget management

Analytics

Team leadership

Cross-functional collaboration

A/B testing

Ad platform expertise

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

AppsFlyer

Google Tag Manager

Factors.AI

Job description

Role & responsibilities

Growth & Acquisition Strategy

• Own end-to-end performance marketing strategy across paid channels: Google Search & Display, Meta (Facebook/Instagram), YouTube, Programmatic, LinkedIn (B2B if relevant), Factors.AI and Marketplaces
• Define and manage CAC, LTV, ROAS, and funnel efficiency targets
• Build quarterly and annual growth forecasts aligned with business goals
• Scale acquisition while maintaining strong unit economics

Media Planning & Budget Ownership

• Manage and optimize large-scale monthly marketing budgets
• Allocate spend dynamically across channels based on performance signals
• Ensure efficient pacing, bid strategies, and continuous optimization
• Build contingency strategies during demand fluctuations

Performance Optimization & Experimentation

• Lead A/B testing across ad creatives, landing pages, audiences, offers, and funnels
• Work closely with creative teams to develop high-converting ad narratives
• Drive conversion rate optimization across the entire user journey
• Stay ahead of platform changes (algorithms, privacy, attribution)

Analytics, Attribution & Reporting

• Own performance dashboards and reporting cadence (daily / weekly / monthly)
• Implement and manage attribution frameworks (GA4, Apps Flyer, Meta CAPI, Google Tag Manager, etc.)
• Translate data into clear insights and action plans for leadership
• Ensure marketing data integrity across tools and platforms

Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing performance marketing team
• Manage agencies and external partners where required
• Collaborate closely with:

Sales (lead quality, funnel feedback, closure data)

Product / Tech (landing pages, tracking, integrations)

Brand & Creative (creative testing and narrative alignment)

Required Qualifications

• 10-15 years of experience in performance / growth marketing
• Proven track record of managing large paid media budgets
• Deep expertise in Google Ads, Meta Ads, YouTube,Factors.AI and analytics tools
• Strong understanding of funnels, attribution, and conversion optimization
• Experience in high-consideration or high-ticket businesses is a plus

(Real Estate, Fintech, SaaS, D2C, Marketplaces)

• Exceptional analytical and decision‑making skills
• Strong leadership and stakeholder management ability