Performance Marketing Manager

Roi Hunt; Sector 10; Sur place; INR 500 000 - 800 000; Plein temps

Résumé du poste

Roi Hunt is seeking a hands-on digital marketer to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads for D2C brands.

You will monitor performance, support senior buyers with budgets, draft ad copy, and analyze ROAS, CPC, CTR, and CPA. GA4 and GTM basics are a plus in a fast-paced environment.

Qualifications

• 1 - 6 years of experience in digital marketing, performance marketing, or media buying.
• Hands-on experience running Meta Ads for D2C e-commerce brands with actual ad spend.
• Basic understanding of Google Ads and Meta Ads Manager (Facebook & Instagram Ads).
• Familiarity with ROAS, CPC, CTR, and CPA.
• GA4 and GTM knowledge is a plus.

Responsabilités

• Assist in planning, setting up, and managing paid advertising campaigns across Google Ads and Meta Ads.
• Monitor daily campaign performance, including spend, CPC, CTR, and conversions, and flag anomalies.
• Support senior media buyers in budget allocation and bid optimization.
• Help draft and test ad copy variations for different audiences.
• Track and report key campaign metrics, including ROAS, CPC, CTR, and CPA.
• Research audience segments, competitors, and market trends.
• Assist with basic campaign tracking setup using GTM and GA4.

Connaissances

Digital marketing

Performance marketing

Media buying

Google Ads

Meta Ads

GA4

GTM

Analytical mindset

Outils

GA4

GTM

Description du poste

Role & responsibilities

• Assist in planning, setting up, and managing paid advertising campaigns across Google Ads and Meta Ads.


• Monitor daily campaign performance, including spend, CPC, CTR, and conversions, and flag anomalies.


• Support senior media buyers in budget allocation and bid optimization.


• Help draft and test ad copy variations for different audiences.


• Track and report key campaign metrics, including ROAS, CPC, CTR, and CPA.


• Research audience segments, competitors, and market trends.


• Assist with basic campaign tracking setup using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

Requirements

• 1 - 6 years of experience in digital marketing, performance marketing, or media buying.


• Mandatory: Hands-on experience running Meta Ads for D2C e-commerce brands, including managing actual advertising spend.


• Basic understanding of Google Ads and Meta Ads Manager (Facebook & Instagram Ads).


• Familiarity with key performance metrics such as ROAS, CPC, CTR, and CPA.


• Basic knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a plus.


• Strong analytical mindset and attention to detail.


• Willingness to learn, take feedback, and work in a fast-paced environment.

Preferred Candidate Location

Candidates currently based in Delhi, Noida, or Ghaziabad will be preferred.