Performance Marketing

FOOTPRINTS; Dadri; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

FOOTPRINTS in Uttar Pradesh seeks an experienced Performance Marketing Specialist to design scalable PPC campaigns and optimize yearly ad spends above 1 Cr across Google Ads, Meta Ads and other platforms.

You will drive strategy, leverage AI-driven optimization, and deliver data-driven insights through advanced analytics, GTM/GA4, and automation tools to improve ROI and lead quality.

Qualifications

• Graduate requirement confirmed in job description.
• Experience with performance marketing across platforms including Google Ads and Meta Ads.
• Hands-on experience managing large-scale, multi-vertical campaigns.
• Strong analytical and problem-solving skills.
• Proficiency in tracking & analytics tools (GTM, GA4, Conversion API, Meta Pixel).
• Familiarity with AI-powered marketing tools and automation workflows.
• Experience with CRM integrations and attribution models.

Responsibilities

• Develop, execute, monitor and optimize PPC campaigns across Google Ads and Meta Ads.
• Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding and reporting.
• Continuously test ad copies, creatives, landing pages and audience segments to improve performance.
• Manage yearly ad spends exceeding 1 Cr across multiple platforms.
• Develop paid media strategies to increase brand visibility and generate leads at optimal CAC.
• Utilize AI-powered tools and automation for optimization, bid management, and reporting.
• Analyze CPL, CAC, CTR, ROAS, and lead quality and report actionable insights.

Skills

PPC campaign management

Google Ads

Meta Ads

Analytics

Excel/Sheets

AI-driven optimization

Automation tools

CRM integrations

A/B testing

Landing page optimization

Data interpretation

Education

Graduate

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion API

MS Excel

Google Sheets

Supermetrics

Job description

Job Description :

This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.

1. Campaign Management

• Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.
• Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
• Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.
• Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding 1 Crore across multiple digital advertising platforms.

2. Strategy Development

• Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.
• Identify growth opportunities across platforms, audience cohorts and funnel stages.
• Build scalable performance marketing frameworks aligned with business objectives.

3. AI & Automation-Driven Optimization

• Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.
• Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.
• Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.
• Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.

4. Analysis & Reporting

• Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.
• Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
• Monitor attribution, tracking accuracy and funnel performance across channels.
• Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.
• Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.

5. Budget Management

• Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.
• Ensure effective allocation of budgets across channels, geographies and campaign objectives.

Minimum Education :

Graduate

Skills :

• Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.
• Proven experience in managing large-scale, complex and multi-vertical campaigns.
• Strong analytical and problem-solving skills.
• Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
• Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
• Familiarity with bid management and marketing automation tools.
• Strong understanding of AI-powered marketing tools, skills and automation workflows.
• Experience with CRM integrations, lead funnel optimization and attribution models.
• Knowledge of landing page optimization and A/B testing.
• Ability to interpret large datasets and derive actionable insights.
• Strong communication and stakeholder management skills.
• Must have experience managing yearly ad spends of 1 Cr+ across digital platforms.

Experience :

4+ years in performance marketing