Performance Marketing Manager

Qrata; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Qrata in Mumbai seeks an experienced Performance Marketing professional to lead and optimize campaigns across Meta, Google, Amazon, and Q-com platforms. You will own briefing of creative assets, build testing funnels, and define metrics with a strong focus on acquisition and retention.

The role requires 3–6 years in performance marketing, including 2+ years in a D2C brand, plus a proven track record of experimentation and GA4 proficiency to drive results.

Qualifications

• 3–6 years in performance marketing, with ≥2 years in a D2C brand.
• Proven track record of structured experimentation across creatives and landing pages.
• Knowledge of GA4 and retention marketing tools.

Responsibilities

• Understand customer behaviour & own briefing for creative ad assets formats, hooks, angles & payoffs
• Create a structured creative testing & measurement funnel
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
• Work with content, design & tech teams to make website changes that improve metrics across the acquisition funnel – from landing to conversion
• Track audience demographics, quality & retention linked to creative performance

Skills

Performance marketing

Structured experimentation

GA4 knowledge

Ownership mindset

Job description

Key Responsibilities

• Understand customer behaviour & own briefing for creative ad assets formats, hooks, angles & payoffs
• Create a structured creative testing & measurement funnel
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
• Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
• Track audience demographics, quality & retention linked to creative performance

Required Skills & Experience

• 3 - 6 years in performance marketing, with at least 2 years in a D2C brand
• Proven track record of structured experimentation, across creatives and landing pages
• Knowledge of GA4 and retention marketing tools
• High ownership, structured thinking, and the ability to move between strategy and execution