Manager/Senior Manager – Performance Marketing

Growth For Impact; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Growth For Impact in Mumbai seeks a senior Performance Marketing leader to build and optimize full-funnel campaigns across Google and Meta, driving CAC/ROAS improvements and revenue growth.

You will own budgets, run A/B tests, collaborate with CRM and product teams, and deliver weekly reports with actionable insights.

Qualifications

• 5–8+ years of experience in Performance Marketing or Digital Marketing.
• Strong hands-on experience managing Google Ads and Meta Ads at scale.
• Proven track record of managing monthly ad spends and delivering profitable growth.
• Experience with attribution, conversion tracking, and campaign measurement.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Excellent communication and stakeholder management skills.
• Experience in D2C/eCommerce brands.
• Familiarity with Shopify, Merchant Center, and feed optimization.
• Knowledge of A/B testing tools and CRO best practices.
• Experience with third-party attribution tools is a plus.
• Highly analytical with strong business acumen.
• Ownership mindset with a bias for action.
• Comfortable working in a fast-paced, high-growth environment.
• Curious, adaptable, and eager to experiment.
• Strong problem-solving and decision-making skills.
• Excellent team collaboration and stakeholder management abilities.

Responsibilities

• Develop and execute full-funnel paid media strategies across Google and Meta platforms.
• Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key metrics.
• Plan and manage monthly media budgets while maximizing efficiency and profitability.
• Identify opportunities to scale campaigns without compromising profitability.
• Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages.
• Manage remarketing and customer retention campaigns.
• Monitor campaign performance daily and recommend optimization strategies.
• Build dashboards and present weekly/monthly performance reports with actionable insights.
• Track attribution models and measure incrementality wherever applicable.
• Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting.
• Identify new customer acquisition opportunities and scaling strategies.
• Work closely with CRM and retention teams to maximize customer lifetime value.
• Partner with creative teams to develop high-performing ad creatives.
• Provide creative briefs based on campaign insights and consumer behavior.
• Continuously test messaging, hooks, formats, and offers to improve conversion rates.
• Work with eCommerce, product, design, and content teams to improve landing page performance and conversion rates.
• Coordinate with agencies or external partners if required.
• Stay updated with platform changes, industry trends, and emerging advertising technologies.

Skills

Performance Marketing

Google Ads

Meta Ads

A/B Testing

Campaign Optimization

Analytics

Excel/Sheets

Stakeholder Management

D2C/eCommerce

Budget Management

Tools

Shopify

Merchant Center

Feed Optimization

CRM systems

Job description

ROLE

• Develop and execute full-funnel paid media strategies across Google and Meta platforms


• Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key performance metrics


• Plan and manage monthly media budgets while maximizing efficiency and profitability


• Identify opportunities to scale campaigns without compromising profitability


• Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages


• Manage remarketing and customer retention campaigns


• Monitor campaign performance daily and recommend optimization strategies


• Build dashboards and present weekly/monthly performance reports with actionable insights


• Track attribution models and measure incrementality wherever applicable


• Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting


• Identify new customer acquisition opportunities and scaling strategies


• Work closely with CRM and retention teams to maximize customer lifetime value


• Partner with creative teams to develop high-performing ad creatives


• Provide creative briefs based on campaign insights and consumer behavior


• Continuously test messaging, hooks, formats, and offers to improve conversion rates


• Work with eCommerce, product, design, and content teams to improve landing page performance and conversion rates


• Coordinate with agencies or external partners if required


• Stay updated with platform changes, industry trends, and emerging advertising technologies

REQUIREMENTS

• 5–8+ years of experience in Performance Marketing or Digital Marketing


• Strong hands-on experience managing Google Ads and Meta Ads at scale


• Proven track record of managing monthly ad spends and delivering profitable growth


• Experience with attribution, conversion tracking, and campaign measurement


• Strong analytical skills with proficiency in Excel/Google Sheets


• Excellent communication and stakeholder management skills


• Experience in D2C/eCommerce brands


• Familiarity with Shopify, Merchant Center, and feed optimization


• Knowledge of A/B testing tools and CRO best practices


• Experience with third-party attribution tools is a plus


• Highly analytical with strong business acumen


• Ownership mindset with a bias for action


• Comfortable working in a fast-paced, high-growth environment


• Curious, adaptable, and eager to experiment


• Strong problem-solving and decision-making skills


• Excellent team collaboration and stakeholder management abilities