Growth Performance Marketing

Qrata; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Qrata is seeking a hands-on growth operator in Mumbai to own the paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel, test creative angles, and run structured experiments to improve acquisition metrics.

You will own the acquisition P&L end-to-end, coordinating with content, design and tech teams to optimize landing pages and drive scalable campaigns on Meta, Google, Amazon and Q-com.

Qualifications

• 3–6 years in performance marketing with at least 2 years in a D2C brand.
• Proven track record of structured experimentation across creatives and landing pages.
• Knowledge of GA4 and retention marketing tools.
• High ownership, structured thinking, and the ability to move between strategy and execution.

Responsibilities

• Own paid demand engine across D2C, Q-com and marketplaces.
• Manage full funnel: content strategy, testing angles & formats, campaigns and A/B tests.
• Own acquisition P&L end-to-end; diagnose and close problems from diagnosis to closure.
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence.
• Collaborate with content, design and tech teams to optimize landing pages and conversions.

Skills

Performance marketing

Experimentation

GA4

Retention marketing

Ownership

Strategic thinking

Tools

GA4

Job description

We are looking for a hands-on growth operator to own entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles & formats in a structured manner, setting up campaigns & running A/B tests. You will own the acquisition P&L end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.

Key Responsibilities

• Understand customer behaviour & own briefing for creative ad assets - formats, hooks, angles & payoffs
• Create a structured creative testing & measurement funnel
• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
• Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel - from landing to conversion
• Track audience demographics, quality & retention linked to creative performance

Required Skills & Experience

• 3 - 6 years in performance marketing, with at least 2 years in a D2C brand
• Proven track record of structured experimentation, across creatives and landing pages
• Knowledge of GA4 and retention marketing tools
• High ownership, structured thinking, and the ability to move between strategy and execution