Performance Marketing Manager

LexHive (Formerly DemandLane); India; Hybrid; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive compensation

Job summary

LexHive (Formerly DemandLane) is seeking a Performance Marketer to own a high-spend US lead generation vertical, covering Meta, TikTok, and Google with full P&L accountability. You will influence creative testing, measurement, and cross-channel strategy to drive acquisition cost efficiency and revenue.

You will shape new vertical launches, optimize full-funnel performance, and collaborate with US partners and designers to deliver data-driven growth at scale.

Qualifications

• Minimum 5 years of relevant experience in performance marketing
• A hands-on Meta Ads track record with significant daily spend
• Experience in lead generation or regulated verticals is a strong plus
• Familiarity with Meta’s Andromeda platform
• Excellent communication with US-based partners
• Strong analytical instincts and data-driven decision making

Responsibilities

• Own end-to-end vertical: budget pacing, bid strategy, audience, and channel mix across Meta, TikTok, and Google
• Develop creative hypotheses, run structured tests, and guide designers to produce high-converting concepts
• Plan and scale campaigns in new US legal verticals (e.g., Mass Tort) and build repeatable playbooks
• Sharpen attribution with analytics, manage email campaigns, and coordinate inbound call strategies
• Ensure lead quality and downstream revenue, holding partners to strict standards

Skills

Meta Ads

Google Ads

TikTok Ads

Creative testing

Consumer insight

Analytics

Cross-functional collaboration

Tools

Meta Ads Manager

Meta Andromeda

Google Ads

TikTok For Business

Job description

We are looking for a Performance Marketer who thinks like an owner. You'll take end-to-end ownership of one of our highest-spend US lead generation verticals - full P&L accountability across Meta, TikTok, and Google - and play a key role in launching new verticals as we scale.

This is not a "run the ads" role. The marketers who win in regulated US verticals are the ones who deeply understand the people on the other side of the ad: what they're worried about, what makes them stop scrolling, what makes them trust a stranger enough to pick up the phone. If you obsess over consumer psychology as much as you obsess over CPLs, you'll thrive here.

What You'll Own

• A full vertical, end to end. Budget pacing, bid strategy, audience architecture, and channel mix across Meta, TikTok, and Google - with the autonomy to make in-flight decisions that protect and grow performance. You'll be measured on acquisition cost, lead quality, and downstream revenue, not vanity metrics.
• Creative as a growth lever. Creative is the single biggest performance variable on paid social today, and we treat it that way. You'll develop creative hypotheses rooted in user psychology, run structured testing across ads and landing pages, and direct designers and freelancers to produce concepts that convert - not just look good.
• New vertical launches. Beyond your core vertical, you'll help plan, launch, and scale campaigns in new US legal verticals (including Mass Tort), shaping playbooks the rest of the team will run.
• The full funnel. You'll work with our analytics team to sharpen attribution and insights, manage email campaigns that improve conversion and cross-sell, partner on inbound call and warm-transfer strategy, and hold affiliate partners to a rigorous lead quality bar.

What Great looks like in this role

• You can explain why an ad worked, not just that it did - and turn that insight into the next three tests
• You catch performance drift early and act on it during peak hours, not in tomorrow's report
• You translate messy data into clear decisions, and clear decisions into revenue
• You build strong relationships with US-based partners, vendors, and affiliates
• You take full ownership: when the vertical wins, it's because of decisions you made

What you bring

• Minimum 5 years of relevant experience in performance marketing with deep, hands-on Meta Ads experience at significant daily spend; Google Ads and TikTok experience strongly preferred
• A track record of using creative testing and consumer insight - not just bid tweaks - to move performance
• Experience in lead generation or regulated verticals (legal, insurance, finance) is a strong plus.
• Familiarity with Meta’s Andromeda platform, including campaign management, audience strategies, and measurement capabilities.
• Strong analytical instincts: you're comfortable in the data and even more comfortable deciding what it means
• Excellent written and verbal communication, including with US-based partners
• Working fluency with design tools and experience directing freelance designers on complex creative
• The independence to run a vertical solo and the collaboration instincts to make the whole team better

How We Work

• Ownership of a high-spend vertical with direct, visible revenue impact
• Real autonomy - you make the calls on your campaigns
• Competitive salary and benefits
• Remote flexibility and a team that values output over hours logged
• A fast-growing company where strong performance gets noticed and rewarded

If you're the kind of marketer who sees an ad in the wild and immediately starts reverse-engineering why it works, we'd like to meet you.