Performance Marketing Specialist

Blue Meridian Advisory; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Blue Meridian Advisory is an early-stage e-commerce growth firm led by former Amazon leaders. This role owns paid media for D2C client brands across Google and Meta, combining strategy with hands-on execution. You’ll optimize campaigns based on unit economics, not impressions, and work directly with the founders.

You will partner with the creative and web teams to ensure performance-ready assets and landing-page conversions, while tracking CAC, ROAS, and payback to defend budgets.

Qualifications

• 2 to 4 years in performance or growth marketing with real D2C or e-commerce exposure.
• Expert, hands-on command of Google Ads and Meta Ads Manager
• A track record of managing real ad budgets and being accountable for the return on them
• Strategic thinking, not just execution: you can explain why a plan is built the way it is, and change it when the logic changes
• Hands-on tracking and attribution: GA4, GTM, and pixels or events
• Fluency with the metrics that matter (CAC, CVR, CTR, ROAS, payback) and the discipline to optimise backwards from unit economics
• Brand-facing maturity: you can hold your logic in a room with founders and clients, and communicate clearly in writing
• Comfort with Shopify or a similar platform

Responsibilities

• Strategy and planning: Take each brand's revenue goal and reverse-engineer it into a channel and funnel plan with a clear rationale
• Decide budget allocation across Google and Meta based on unit economics, not habit, and re-allocate as the numbers move
• Set the target metrics for each brand (CAC, ROAS, payback) and defend them to the founding team
• Execution across Google and Meta: Plan, build, and scale campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook, Instagram)
• Define bidding strategies and run rigorous A/B tests on creatives, audiences, and landing pages
• Manage significant monthly ad spend responsibly, with a clear view of what each rupee is returning
• Work with the creative team on performance-ready creative and with the web team on landing-page conversion
• Measurement and reporting: Own tracking and attribution: GA4, Google Tag Manager, and pixels or server-side events
• Analyse CAC, CTR, CVR, ROAS, and CPM, and explain why the metrics moved, not just what they did
• Deliver clear weekly reporting and turn it into the next set of decisions

Skills

Google Ads

Meta Ads Manager

CAC analysis

ROAS optimization

A/B testing

GA4/GTM

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

GA4

GTM

Pixels

Shopify

Job description

Blue Meridian Advisory is a founder-led e-commerce growth firm built by three ex-Amazon leaders who created the category, compliance, and seller growth systems that Amazon's best sellers run on. We bring that same operating discipline to mid-market consumer brands, running their growth across marketplaces, quick commerce, and D2C as one integrated business.

Between us, we have more than 21 combined years inside Amazon and oversight of over $2B in marketplace revenue across five global markets. We are neither a traditional agency nor a consultancy; we embed within our clients' businesses to shape strategy, own execution, and scale growth, with commercial models tied directly to client performance. We are early-stage and fast-moving, which means you work directly with the founders, you see the whole picture, and the work you do shows up in the numbers quickly.

About the Role

This role owns paid media for our D2C client brands across Google and Meta. It is a pure performance seat, and we are looking for someone who is as much a strategist as an operator.

We can teach platforms. We are hiring for the thinking. You should be able to take a brand's revenue target, work backwards into a funnel, decide where the spend goes and why, and defend that logic with numbers. Anyone can turn campaigns on. We want the person who knows which campaigns should exist in the first place, what each one is there to do, and when to cut one that is not paying its way.

You will work closely with the founding partners, who stay client-facing while you own the media. You optimise backwards from unit economics, not forwards from spend. If you think in CAC, contribution margin, and payback rather than impressions, you will feel at home here.

What You'll Do

Strategy and planning

• Take each brand's revenue goal and reverse-engineer it into a channel and funnel plan with a clear rationale
• Decide budget allocation across Google and Meta based on unit economics, not habit, and re-allocate as the numbers move
• Set the target metrics for each brand (CAC, ROAS, payback) and defend them to the founding team

Execution across Google and Meta

• Plan, build, and scale campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook, Instagram)
• Define bidding strategies and run rigorous A/B tests on creatives, audiences, and landing pages
• Manage significant monthly ad spend responsibly, with a clear view of what each rupee is returning
• Work with the creative team on performance-ready creative and with the web team on landing-page conversion

Measurement and reporting

• Own tracking and attribution: GA4, Google Tag Manager, and pixels or server-side events
• Analyse CAC, CTR, CVR, ROAS, and CPM, and explain why the metrics moved, not just what they did
• Deliver clear weekly reporting and turn it into the next set of decisions

What You'll Bring

• 2 to 4 years in performance or growth marketing, with real D2C or e-commerce exposure. If you are close to this and genuinely exceptional, we still want to hear from you
• Expert, hands-on command of Google Ads and Meta Ads Manager
• A track record of managing real ad budgets and being accountable for the return on them
• Strategic thinking, not just execution: you can explain why a plan is built the way it is, and change it when the logic changes
• Hands-on tracking and attribution: GA4, GTM, and pixels or events
• Fluency with the metrics that matter (CAC, CVR, CTR, ROAS, payback) and the discipline to optimise backwards from unit economics
• Brand-facing maturity: you can hold your logic in a room with founders and clients, and communicate clearly in writing
• Comfort with Shopify or a similar platform

Good to Have

• Conversion rate optimisation and landing-page experience
• Programmatic, affiliate, or influencer exposure
• SEO and organic growth knowledge, useful for lowering blended acquisition cost
• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent practical experience

Why This Role Is Different

• You own the thinking, not just the console. This is a strategy-and-operator seat. You decide what the media plan should be and defend it, rather than executing someone else's.
• Founder access. You work directly with the three founding partners. No layers, no account managers between you and the people making the decisions.
• Real accounts and real budgets from day one. You manage live brand accounts and real spend immediately. The learning curve is steep, and the exposure is real. You will not be parked on slideware.
• Building something early. We are early-stage with a clear trajectory. As we grow, this seat grows into the performance function. The people who join now help shape how the firm scales, and they grow with it.

How We Hire

We hire on craft and character, not on keywords in a CV. Expect a direct conversation with the founders about the work you have done and the work you want to do, alongside a practical work sample. The process is quick, and you will always know where you stand.