Performance Marketing(Retail only)

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A recruitment agency is seeking a Manager – Performance Marketing to drive their end-to-end performance marketing initiatives. The ideal candidate will have over 7 years of experience in performance marketing within fashion, lifestyle, or direct-to-consumer sectors. This role requires a mix of strategic thinking and hands-on execution, focusing on metrics like CAC and ROAS while collaborating across teams and testing new growth channels.

Qualifications

• 7+ years in Performance Marketing (preferably Fashion, Lifestyle, or D2C).
• Analytical mindset with execution-first approach.
• Experience collaborating with media agencies.

Responsibilities

• Lead full-funnel performance marketing across various digital channels.
• Partner with media agency to optimize and drive ROI.
• Drive key performance metrics with testing mindset.
• Collaborate with various teams to enhance performance.

Skills

Performance Marketing

Analytics

Creative Performance

A/B Testing

Growth Channels

Digital Marketing

Tools

GA4

Appsflyer

Adobe Analytics

Job description

🚀 We’re Hiring | Manager – Performance Marketing

We’re looking for a performance-driven marketer to own and scale our end-to-end performance marketing engine across digital channels. This role is perfect for someone who blends strategy with hands-on execution and thrives in a fast-paced retail environment.

What You’ll Do

• 🚀 Lead full-funnel performance marketing across Meta, Google, DV360, Programmatic, YouTube & Affiliates
• 🤝 Partner closely with the media agency to plan, optimise, and drive strong ROI
• 📊 Own and improve key metrics: CAC, ROAS, CTR, CVR & LTV, with a test-and-learn mindset
• 🎨 Drive creative performance through A/B testing and audience insights
• 🛍️ Collaborate with merchandising, creative, content & product teams
• 🔍 Build actionable insights using GA4, Appsflyer & Adobe Analytics
• 🧪 Test new growth channels like Pinterest, Snapchat & influencer-led performance partnerships
• ✅ 7+ years in Performance Marketing (Fashion / Lifestyle / D2C preferred)
• ✅ Analytical, execution-first, and agency-savvy