Senior Performance Marketing Manager

Stealth Startup; India; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Stealth Startup is seeking a Growth Marketing Lead to own paid acquisition across multiple markets in a fast-growing fintech context. You will own CAC targets, budgets, and measurement in a data-driven environment, partnering with creative and product teams to scale performance.

Responsibilities include full-funnel remarketing, testing loops, and AI-enabled reporting. This is an early-stage role with significant ownership and growth potential, based in India.

Qualifications

• This role requires 5+ years of performance marketing experience across multiple markets.
• Demonstrated ability to own CAC targets and backend attribution.
• Strong knowledge of paid media across platforms and lifecycle stages.

Responsibilities

• Own CAC targets across three markets and manage monthly volume goals.
• Allocate and scale budgets based on marginal CAC and auction dynamics.
• Run full-funnel architectures including remarketing with proper exclusions.
• Own measurement and challenge platform-reported results with incrementality testing.
• Maintain honest signal architecture and data integrity across campaigns.
• Lead creative testing loops and ship AI-assisted variant iterations.

Skills

In-house accountability

Meta Ads expertise

Google Ads expertise

TikTok Ads

Full-funnel remarketing

Measurement & attribution

Automation & AI tooling

Tools

TikTok Ads

Google Ads

Meta Ads

Job description

We’re a fast-growing fintech startup building products that make financial services more accessible and flexible for everyday consumers across emerging markets.

We’re a lean, ambitious team operating at startup speed, with significant growth ahead. Our business is driven by a combination of digital acquisition, partnerships, and product-led growth, and we give people real ownership over the work they do.

This is an opportunity to join at an early stage of our growth journey, where you’ll have the chance to shape how we scale, rather than simply operate within an established playbook.

Role

You'll own paid acquisition across a few markets: the budgets, the account architecture, the bidding and buying decisions, the signal quality, the measurement, and above all the CAC targets. You'll work in a tight pair with our Performance Creative Lead - they make the ads, you decide what runs and what scales, and you two share one number: cost per acquired customer.

Different channels and markets here need genuinely different buying approaches. Some run best as well-fed automation - broad structures, Advantage+, relentless creative refresh. Others demand precision: keyword-level Search builds, CPC and tCPA discipline, manual structures while a new market is still signal-poor. You know when to hand a campaign to the machine and feed it creative, and when to build precision structures with manual bids - and you've done both.

Concretely, you will:

• Own the CAC targets across three markets. Each market has an explicit monthly volume goal and CAC ceiling, measured on backend attribution. When the number is red, we expect you to be the first to know, the first to say so, and the first to move.
• Allocate and scale budget with real math. One market is about to scale spend by a third; another needs its efficiency problem solved structurally; a third is relaunching from zero. You reason in marginal CAC, auction pressure, frequency, and fatigue economics.
• Run the full-funnel architecture, including remarketing. Prospecting and remarketing built as one system: site visitors, ad engagers, and funnel drop-offs (our onboarding has a long verification middle - drop-off remarketing is a real lever here), with exclusions and audience hygiene done properly - and honesty about what remarketing actually adds.
• Own measurement in an imperfect-data world. Our attribution is triangulation across sources that disagree - platform-reported, backend first-touch, analytics events. You know which number to trust for which decision, you challenge platform-reported results, and you design incrementality tests - that settle arguments with evidence.
• Keep the signal layer honest. Pixel and CAPI event architecture, optimization-event choices, campaign parameter hygiene, tracking integrity. When data breaks, you notice before anyone else does - and you fix it.
• Run the creative testing loop. Weekly readout of what's winning and dying (hook rates, hold rates, CPA per concept), decisive kill/scale calls, data-driven briefs to the Creative Lead - and you personally ship variant iterations of proven winners using AI tools.
• Launch channels from zero. TikTok is enabled and waiting in one market - that's a week-one deliverable. There will be more: new channels, new markets.
• Work AI-native. Our weekly performance reviews run on scripted, automated pipelines. You'll extend that machine: reporting, anomaly detection, bulk operations.

What we're looking for (in order)

• In-house accountability. You've owned monthly volume + CAC targets measured on backend attribution, in-house or embedded within the team. You can tell us about a quarter you missed and what you did about it.
• Deep Meta expertise. Advantage+/ASC vs manual structure judgment, cost and bid caps, CAPI and signal quality, creative testing frameworks - and scaling spend without CAC blowout: you can explain how you've managed auction pressure and frequency at increasing budgets.
• Deep Google expertise. Search with real keyword and bidding precision - including brand vs non-brand separation and a clear view on brand incrementality - plus PMax and Demand Gen measured on their true contribution, and App Campaigns for install flows.
• TikTok working proficiency. You've launched and scaled it somewhere and understand it's a creative-velocity game; you'll relaunch it here in week one. (LINE experience is a rare bonus - we run it in Thailand.)
• Full-funnel remarketing craft. Retargeting architecture across site visitors, engagers, and funnel drop-offs - and the incrementality literacy to design tests that isolate what it truly adds.
• Measurement under imperfect data. Triangulating platform vs backend numbers that disagree, incrementality testing (geo-holdouts, lift studies), and knowing which number to trust for which decision.
• Operator reflexes. Problems you found and fixed without being asked, tracking you personally kept honest, commitments made as "here's what I'll have and when." This shows up at every stage of our process.

Experience bar:

5+ years in performance marketing, having personally managed ≥$500k/month with Meta and Google running concurrently, across two or more countries at the same time, against backend targets.

Bonus:

regulated-category experience on Meta (fintech, lending-adjacent, insurance) mobile gaming / app UA background LINE Ads experience being the whole growth-ops machine at an early-stage company.