Performance Marketing Specialist

Just In Time; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Just In Time seeks a Performance Marketing lead to own growth across paid media channels. You will partner with an external agency to direct media allocations, drive creative iteration, and translate business goals into scalable, profitable acquisition strategies.

You will guide planning for upper- to lower-funnel campaigns, optimize budgets for lower CAC, and contribute to data-driven decision making using GA4, GTM, and dashboards.

Qualifications

• 3–7 years in performance marketing or digital growth.

Responsibilities

• Partner with external agency to set targets and steer roadmap across Google and Meta.
• Formulate paid acquisition strategies across upper- and lower-funnel activities with optimal budget deployment.
• Guide audience targeting and placement strategies across customer touchpoints.
• Collaborate with in-house brand and creative teams to feed high-converting visual hooks and messaging concepts.
• Define testing roadmaps for bidding, audiences, and landing page flows to improve on-site conversions.
• Audit tracking hygiene across GA4, GTM, and Meta CAPI ensuring clean data capture across journeys.
• Evaluate agency performance reports and report on incrementality, LTV, CAC, and ROAS trends to leadership.

Skills

Agency collaboration

Media governance

Full-funnel growth planning

Targeting & segmentation

Creative pipeline

Testing & CRO

Attribution & analytics

Communication & stakeholder mgmt

GA4

Looker Studio/Tableau

Excel/Sheets

Job description

We are seeking an analytical, growth-focused Performance Marketing professional to take charge of our paid media acquisition channels. In this role, you will lead the strategic vision, media planning, and full-funnel growth trajectory across Meta, Google, programmatic, and emerging digital platforms.

Please note: Day-to-day tactical campaign setup and ad operations are executed by our external performance marketing agency. Your core mandate is not platform-level button pushing; it is partnering with the agency, directing their media allocations, driving creative iteration pipelines, and translating business goals into scalable, profitable acquisition.

ROLE DESCRIPTION

• Agency Collaboration & Media Governance: Partner with our appointed performance marketing agency end-to-end; set clear monthly/quarterly targets, steer tactical campaign roadmaps, and review their execution across Google (Search, PMax) and Meta.
• Full-Funnel Growth & Media Planning: Formulate paid acquisition strategies across upper-funnel intent capture and lower-funnel conversions, ensuring optimal budget deployment to lower blended CAC and scale revenue.
• Targeting & Segmentation Frameworks: Guide agency partners on audience tiering, intent-based cohort targeting, and placement strategies across customer touchpoints.
• Creative Pipeline & Angle Discovery: Collaborate with in-house brand and creative teams to feed the agency high-converting visual hooks, static/video variants, and messaging concepts for rapid iteration loops.
• Testing & Conversion Optimization: Define experimentation roadmaps for the agency to execute—covering bidding models, audience splits, and landing page flows to systematically improve on-site conversion efficiency.
• Attribution & Infrastructure QA: Audit tracking hygiene across GA4, Google Tag Manager (GTM), and Meta Conversion API (CAPI), ensuring pristine data capture across user journeys.
• Commercial Diagnostics & Reporting: Evaluate agency performance reports with a critical eye, isolating incrementality, LTV, CAC, and ROAS trends to deliver clear growth updates to internal leadership.

Knowledge, Skills & Qualification Requirements

• Experience: 3–7 years in performance marketing or digital growth (agency background or fast-paced D2C/retail experience preferred).
• Agency Partnership: Proven ability to collaborate effectively with external digital media agencies to achieve shared growth milestones.
• Platform Depth: Strong conceptual and strategic fluency in Meta Ads Manager, Google Ads suite, and programmatic media buying (sufficient to evaluate setups and unlock efficiencies).
• Data-First Diagnostics: Strong analytical proficiency in GA4, Excel/Google Sheets, and dashboarding platforms (Looker Studio / Tableau) with hands-on skill in cohort, funnel, and attribution analysis.
• Experimentation Acumen: Strong methodology for structuring data-backed hypotheses, measuring incremental lift, and optimizing creative-led performance.
• Communication & Alignment: Exceptional stakeholder management skills to bridge external agency partners with internal creative, e-commerce, and business teams.