Performance Marketing

SRV Media; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital growth agency in Pune is seeking a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns. The ideal candidate will have a strong analytical mindset and experience in performance marketing to enhance client campaigns effectively. Responsibilities include planning and launching campaigns, conducting audience research, and delivering actionable insights through performance reports. Candidates should be data-obsessed and familiar with performance metrics and advertising trends. This role is full-time and targets mid-senior level professionals.

Qualifications

• Mid-Senior level with hands-on experience in Google and Meta Ads.
• Proficient in performance marketing funnels and analytical tasks.
• Experience with lead generation or eCommerce campaigns.

Responsibilities

• Plan, launch, and scale Google and Meta Ads campaigns.
• Analyze performance and conduct A/B testing.
• Collaborate with creative teams for effective ad development.

Skills

Google Ads

Meta Ads

Performance Marketing

Audience Research

Analytical Mindset

Campaign Optimization

Tools

Google Analytics

Meta Business Manager

Google Tag Manager

GA4

Job description

Overview

Paid Media Specialist / Performance Marketing Manager (Google Ads | Meta Ads | Growth Marketing)

SRV Media – Digital Growth Agency

About the Role

We’re looking for a data-obsessed Paid Media Specialist who lives inside dashboards, thinks in ROAS, and treats budgets like capital—not expenses. This role is for someone who understands that ads don’t “run,” they perform.

If scaling brands through Google Ads, Meta Ads, funnels, and performance creatives excites you more than vanity metrics, keep reading.

Responsibilities

• Plan, launch, and scale Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns
• Own end-to-end campaign strategy, execution, optimization, and scaling
• Optimize for ROAS, CPA, CTR, Conversion Rate, CAC, LTV
• Perform audience research, funnel mapping, and creative testing
• Analyze performance using Google Analytics, GA4, Meta Business Manager, Google Tag Manager
• Conduct A/B testing on creatives, copy, audiences, and landing pages
• Manage budgets efficiently while scaling profitable campaigns
• Collaborate with creative, design, and content teams for high-performing ad creatives
• Build performance reports and present actionable insights to stakeholders
• Stay ahead of trends in performance marketing, AI-driven ads, and automation
• Hands-on experience with Google Ads & Meta Ads
• Strong understanding of performance marketing funnels
• Experience with lead generation, eCommerce, or D2C campaigns
• Proficiency in GA4, conversion tracking, pixels, and tags
• Strong analytical mindset with a bias toward experimentation
• Ability to scale campaigns without burning budgets

Good-to-Have (Big Plus)

• Experience with YouTube Ads, LinkedIn Ads, Performance Max
• Knowledge of CRO, landing page optimization, heatmaps
• Exposure to AI tools, automation rules, scripts
• Agency experience handling multiple brands or high ad spends

What Success Looks Like

• Campaigns scale without ROAS dropping
• CPA goes down while volume goes up
• Creatives are tested aggressively, not emotionally
• Decisions are backed by data, not opinions

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Advertising Services and Marketing Services

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