Performance Marketing Manager

Santa Browser; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Santa Browser is seeking an experienced Performance Marketing Manager to plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other platforms. You will drive customer acquisition and revenue growth across international GEOs, with a strong focus on ROAS and efficiency.

You will collaborate with creative, content, product, and analytics teams, implement audience targeting and remarketing strategies, run rigorous A/B tests, and report insights through dashboards to guide

Qualifications

• 4+ years of hands-on performance marketing experience.
• Proven track record managing campaigns on Meta Ads, Google Ads, TikTok Ads.
• Experience with international GEOs (US, UK, Europe, etc.).
• Strong tracking & analytics skills using GA4, GTM, Pixel & Conversions API.
• Experience with audience segmentation, remarketing, and optimization.
• Excellent communication and stakeholder management.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
• Manage campaigns across international GEOs and monitor ROAS, CPA, CAC, CTR, and conversions.
• Develop audience targeting, remarketing, and acquisition strategies; conduct A/B testing.
• Collaborate with creative, content, product, and analytics teams; present insights and dashboards.
• Stay updated on platform changes and industry best practices.

Skills

Campaign management across Meta/Google

TikTok Ads

International GEOs

Data-driven decisions

A/B testing

Audience segmentation

Tracking & analytics

Communication & stakeholder mgmt

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

Job description

Role Overview

We are looking for an experienced Performance Marketing Manager to plan, execute, and optimize digital advertising campaigns across multiple paid media platforms. The ideal candidate should have proven expertise in managing high-budget campaigns across international GEOs, with a strong focus on driving customer acquisition, revenue growth, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital advertising platforms.
• Manage performance marketing campaigns across international GEOs, including the US, UK, Europe, Australia, GCC, and other global markets.
• Monitor and optimize campaign performance based on key KPIs such as ROAS, CPA, CPL, CAC, CTR, and conversion rate.
• Develop audience targeting, remarketing, and customer acquisition strategies.
• Conduct A/B testing for creatives, audiences, landing pages, and campaign structures to improve performance.
• Manage media budgets efficiently and identify opportunities to scale profitable campaigns.
• Analyze campaign performance and present actionable insights through regular reports and dashboards.
• Collaborate with creative, content, product, and analytics teams to deliver high-performing campaigns.
• Stay updated with platform changes, industry trends, and emerging digital marketing best practices.

Required Skills & Qualifications

• 4+ years of hands‑on experience in performance marketing.
• Proven experience managing campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid media platforms.
• Demonstrated experience handling campaigns for international GEOs.
• Strong understanding of tracking and analytics tools, including Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and conversion tracking.
• Experience with audience segmentation, attribution, remarketing, and campaign optimization.
• Strong analytical and data‑driven decision‑making skills.
• Excellent communication, collaboration, and stakeholder management abilities.
• Experience working with e-commerce, D2C, or lead generation businesses is a plus.

Skills: meta ads,tiktok ads,performance marketing,google ads