Performance Specialist

Grapes Worldwide; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Grapes Worldwide is seeking a highly driven Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should independently handle large-scale campaigns, ensure delivery efficiency, and drive measurable business outcomes through data-driven optimizations.

Qualifications

• Minimum 4-5 years of hands-on experience managing Meta advertising campaigns.
• Strong expertise in Meta Ads Manager with proven campaign optimization experience.
• Good understanding of performance marketing metrics, attribution models, and conversion tracking.
• Experience across lead generation, app installs, website traffic, and e-commerce objectives.
• Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.

Responsibilities

• Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
• Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.
• Monitor campaign delivery, pacing, spend utilization, and performance metrics daily.
• Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
• Analyze campaign performance data and derive actionable insights to improve overall account.
• Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.
• Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.
• Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
• Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
• Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Skills

Meta Ads Manager

Campaign optimization

Performance marketing

Audience targeting

Data analysis

Budget management

Cross-functional collaboration

Tools

Meta Pixel

Events Manager

Custom Audiences

Lookalike Audiences

Job description

We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities

• Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
• Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.
• Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
• Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
• Analyze campaign performance data and derive actionable insights to improve overall account
• Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.
• Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.
• Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
• Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
• Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Required Skills & Experience

• Minimum 4-5 years of hands-on experience in managing Meta advertising campaigns.
• Strong expertise in Meta Ads Manager with proven campaign optimization experience.
• Good understanding of performance marketing metrics, attribution models, and conversion tracking.
• Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives.
• Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
• Strong analytical and problem-solving skills with the ability to interpret campaign data effectively.
• Experience in budget management and scaling high-performing campaigns.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Good communication and stakeholder management skills.

Candidate Profile

• Flexible to work in dynamic business environments.
• Strong ownership mindset and attention to detail.
• Ability to work collaboratively with cross-functional teams.
• Proactive approach toward campaign improvement and operational excellence.