Assistant Manager-Performance Marketing

Honasa Consumer Ltd.; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Honasa Consumer Ltd. is seeking a data-driven Performance Marketing Specialist with at least 3 years of hands-on experience in planning, executing, and optimizing paid digital marketing campaigns.

You will drive measurable growth through performance channels, manage budgets, and optimize ROI across Google Ads and Meta Ads, partnering with creative and analytics teams to improve conversions. Strong analytical skills and a track record of data-driven decision making are essential.

Qualifications

• At least 3 years of hands-on performance/digital marketing experience.
• Proven expertise with Google Ads and Meta Ads platforms.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Manage budgets, bidding, and audience targeting to maximize ROI.
• Track, analyze, and report campaign performance using analytics tools.
• Conduct A/B tests on creatives, landing pages, and audiences.
• Monitor CAC, ROAS, CPA, CTR, CVR, and LTV metrics.
• Collaborate with creative and content teams to enhance ad messaging.
• Implement conversion tracking, pixels, and events.
• Identify growth opportunities across channels and formats.

Skills

Google Ads

Meta Ads

Analytics

Budget Management

A/B Testing

Digital Marketing

ROI optimization

Tools

Google Analytics

Google Tag Manager

Meta Business Manager

Job description

We are looking for a data-driven Performance Marketing Specialist with at least 3 years of hands‑on experience in planning, executing, and optimizing paid digital marketing campaigns.

The ideal candidate will be responsible for driving measurable growth through performance channels while ensuring optimal ROI and efficient budget utilization.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage budgets, bidding strategies, and audience targeting to maximize ROI and conversions.
• Track, analyze, and report campaign performance using tools like Google Analytics,Meta Business Manager and Google Tag Manager.
• Conduct A/B testing on ad creatives, landing pages, copies, and audiences to improve conversion rates.
• Monitor key performance metrics such as CAC, ROAS, CPA, CTR, CVR, and LTV.
• Collaborate with creative and content teams to develop high‑performing ad creatives and messaging.
• Implement and manage conversion tracking, pixels, and events across platforms.
• Identify growth opportunities through new channels, audiences, and ad formats.
• Stay updated with the latest digital marketing trends, algorithms, and platform updates.

Required Skills & Qualifications

• Minimum 3 years of experience in performance or digital marketing.
• Strong hands‑on experience with Google Ads and Meta Ads platforms.
• Proven track record of managing high‑budget performance campaigns.
• Strong analytical skills with experience in data‑driven decision‑making.
• Excellent communication and stakeholder management