Performance Marketing Manager

COMPOUND (P2P Biosciences Pvt Ltd); Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

COMPOUND (P2P Biosciences Pvt Ltd) in Gurugram seeks a hands-on Performance Marketing Lead to own end-to-end Meta and Google campaigns for a D2C brand. Plan, launch, analyse and optimise budgets, audiences and creative, and work with creators to drive conversions.

You bring 3–6 years of direct response marketing, strong analytical skills, and a high ownership mindset, with experience scaling Meta budgets and collaborating with founders in a fast-growing startup.

Qualifications

• 3–6 years hands-on performance marketing experience.
• Strong preference for candidates with D2C/e-commerce brand exposure.
• Demonstrable experience managing and scaling meaningful Meta advertising budgets.
• Strong Meta Ads expertise is essential.
• Google Ads experience preferred.
• Experience with Shopify-based D2C businesses strongly preferred.
• Excellent numerical and analytical ability.
• Comfortable working directly with founders in a fast-growing company.
• High ownership mindset.

Responsibilities

• Own Meta and Google performance marketing end-to-end.
• Plan, launch, analyse and optimise campaigns personally.
• Manage campaign structures, audiences, bidding, budgets and scaling.
• Build systematic prospecting, retargeting and retention strategies.
• Identify opportunities to scale spend while maintaining contribution margins.
• Own and improve CAC, MER, ROAS, Blended CAC, AOV, Conversion Rate, LTV:CAC.
• Understand relationship between ad spend, gross margins and contribution margins.
• Translate advertising data into clear briefs for the creative team.
• Build clear weekly and monthly performance dashboards.
• Collaborate with content/creative teams to test hooks and formats.

Skills

Performance marketing

Meta Ads

Google Ads

Analytics

D2C experience

Shopify

A/B testing

Tools

GA4

Shopify

GTM

Pixel/CAPI

Job description

Role & responsibilities

Performance Marketing:

• Own Meta and Google performance marketing end-to-end.
• Plan, launch, analyse and optimise campaigns personally.
• Manage campaign structures, audiences, bidding, budgets and scaling.
• Build systematic prospecting, retargeting and retention strategies.
• Identify opportunities to scale spend while maintaining contribution margins.

Growth Economics:

Own and improve:

• CAC
• MER
• ROAS
• Blended CAC
• AOV
• Conversion Rate
• LTV:CAC
• New vs returning customer economics
• Understand the relationship between advertising spend, gross margins and contribution margins.
• Think beyond platform ROAS and optimise for actual business profitability.

Creative Performance:

• Work closely with Compound's content and creative teams.
• Analyse which hooks, formats, creators, products and messages drive conversions.
• Build a structured creative-testing framework.
• Identify creative fatigue early.
• Translate advertising data into clear briefs for the creative team.

Analytics & Attribution:

• Strong understanding of Meta attribution, Shopify analytics, GA4 and Google Ads.
• Understand Pixel, CAPI, GTM and tracking fundamentals.
• Analyse the complete funnel from impression click session add-to-cart checkout purchase repeat purchase.
• Build clear weekly and monthly performance dashboards.

Preferred candidate profile

• 3- 6 years of hands-on performance marketing experience.
• Strong preference for candidates who have worked with D2C/e-commerce brands.
• Demonstrable experience managing and scaling meaningful Meta advertising budgets.
• Strong Meta Ads expertise is essential.
• Google Ads experience preferred.
• Experience working with Shopify-based D2C businesses strongly preferred.
• Excellent numerical and analytical ability.
• Comfortable working directly with founders in a fast-growing company.
• High ownership mindset.