Performance Marketing Manager

r3 Consultant; New Delhi; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

r3 Consultant is looking for a Performance Marketing Manager in New Delhi, India, to own and scale revenue through performance marketing strategies. This role demands 5–6 years of hands-on experience in fashion, beauty, or lifestyle brands, with a focus on Meta Ads and Google Ads. You will plan, execute, and optimize marketing efforts across comprehensive channels, ensuring effective CAC control and growth.

The ideal candidate should possess strong analytical skills and a proven history of managing profitable ad spends. Join r3 Consultant to drive impactful marketing initiatives.

Qualifications

• 5–6 years of hands-on performance marketing experience.
• Experience in fashion, beauty, or lifestyle brands.
• Strong expertise in Meta Ads and Google Ads.

Responsibilities

• Plan, execute, and optimize paid marketing across channels.
• Own daily performance metrics including ROAS and CAC.
• Lead creative testing across hooks, formats, and offers.

Skills

Performance marketing

Meta Ads

Google Ads

Analytical ability

Job description

Job Title: Performance Marketing Manager

Experience: 5–6 years

Industry: Fashion / Beauty / Lifestyle (or agency experience with these clients)

Role Summary

Own and scale revenue through performance marketing. This role is accountable for profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome-driven.

Key Responsibilities

• Plan, execute, and optimize paid marketing across Meta, Google, and other scalable channels.
• Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and contribution margin.
• Build and manage large budgets with discipline, clarity, and speed.
• Lead creative testing across hooks, formats, offers, and landing pages.
• Translate brand strategy into high‑performing acquisition and retargeting campaigns.
• Collaborate with design, content, and merchandising teams.
• Build dashboards focused on actionable insights.
• Identify and resolve funnel inefficiencies across the customer journey.
• Scale winning campaigns and shut down underperforming ones decisively.

Requirements

• 5–6 years of hands‑on performance marketing experience.
• Experience in fashion, beauty, or lifestyle brands, or agency‑side ownership of such clients.
• Strong expertise in Meta Ads and Google Ads.
• Deep understanding of DTC funnels, catalogs, and creative‑led scaling.
• Comfort working with high SKU counts and fast launch cycles.
• Strong analytical ability with an execution bias.
• Proven ownership of profitable ad spends.

Nice to Have

• Experience with retention and LTV‑based scaling.
• Exposure to omnichannel or marketplace businesses.
• Ability to mentor junior talent or manage agencies.

What This Role Is Not

• Not a brand‑only role.
• Not a reporting‑only role.
• Not suitable for low‑accountability environments.