Performance Marketing Manager

Doctor's Choice; Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Doctor's Choice is seeking a hands-on Marketing Manager to plan, execute, and optimize paid campaigns across Meta, Google, marketplaces, and quick commerce platforms while managing the Shopify site and on-site UX improvements.

You will monitor GA-driven performance, lead retention marketing efforts via email, SMS, WhatsApp, and drive the end-to-end D2C funnel with a data-driven mindset to improve ROAS and conversion rates.

Qualifications

• Proven performance marketing across Meta, Google, marketplaces and quick commerce.
• Strong understanding of Google Analytics, tracking, and data-driven decisions.
• Hands-on Shopify experience including theme customization and app integrations.
• Excellent analytical, problem-solving, and numerical skills.
• Deep knowledge of CRO, user journeys, and retention marketing strategies.
• Ability to work independently while managing multiple D2C growth initiatives.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, Amazon, Flipkart and quick commerce.
• Monitor, analyze, and report campaign performance using GA and other analytics tools.
• Manage and optimize the Shopify website, including landing pages and funnels.
• Improve on-site UX and CRO to boost conversion rates.
• Develop retention programs via email, SMS, WhatsApp and loyalty initiatives.
• Oversee the end-to-end D2C funnel from traffic to conversion and retention.
• Regularly assess ROAS, CAC, LTV and conversion rates to drive efficiency.
• Collaborate with the Founder and leadership to set growth goals and roadmaps.

Skills

Performance marketing

GA / Analytics

Shopify

CRO

User journey mapping

Retention marketing

D2C growth

Numerical skills

Independent work

Tools

Shopify

Google Analytics

Job description

Plan, execute, and optimize paid marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms.

Monitor, analyze, and report campaign performance using Google Analytics (GA) and other relevant analytics tools.

Manage and optimize the Shopify website, including landing page creation, funnel optimization, and performance tracking.

Enhance user journeys and improve conversion rates through on-site testing, page optimization, and refined UI/UX flows.

Develop and implement retention marketing strategies, including email, SMS, WhatsApp, and loyalty programs.

Oversee the complete D2C funnel—from traffic acquisition to conversion and retention.

Regularly evaluate key performance metrics such as ROAS, CAC, LTV, and conversion rates to drive marketing efficiency.

Collaborate closely with the Founder and management team to define performance goals and establish growth roadmaps.

Requirements:

• Proven experience in performance marketing across multiple platforms, including Meta, Google, marketplaces, and quick commerce channels.
• Strong understanding of Google Analytics, campaign tracking, and data-driven decision-making.
• Hands‑on experience with Shopify, including theme customization, app integrations, and website optimization.
• Excellent analytical, problem‑solving, and numerical skills.
• In‑depth knowledge of conversion rate optimization, user journey mapping, and retention marketing strategies.
• Ability to work independently while managing multiple aspects of D2C growth initiatives.