Performance Marketing

The Sleep Company; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Sleep Company is seeking a strategic, data-driven marketer to own scalable growth across paid channels in Mumbai. You will connect customer behaviour with business objectives and craft high-impact strategies that accelerate brand and revenue growth.

You will lead end-to-end campaigns, optimize budgets, and collaborate with product and analytics teams to translate insights into action. This role demands hands-on execution, strategic thinking, and a passion for growth.

Qualifications

• 3+ years of hands-on experience in performance marketing in a D2C/eCommerce/omnichannel environment.
• Strategic thinker with strong business acumen and a bias for action; deep understanding of ad platforms and attribution models.
• Proficient in GA4, Google Tag Manager, and Excel/Data Studio.

Responsibilities

• Own end-to-end performance marketing strategy aligned with revenue, CAC, LTV, and other KPIs.
• Plan, launch, and manage campaigns across Google Ads, Meta, Programmatic, DV360, etc.
• Monitor KPIs and build data-driven recommendations; drive cross-platform attribution.
• Collaborate with brand, content, tech, and product teams to align narratives with campaigns.
• Stay updated on digital marketing trends and industry benchmarks.

Skills

Performance marketing

Budget management

Data analysis

Strategic thinking

Tools

GA4

Google Tag Manager

Excel

Data Studio

DV360

Programmatic

Job description

About the Role:

We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution — we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.

Key Responsibilities:

Strategic Growth Planning

• Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)
• Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels
• Identify growth opportunities and strategic bets based on data, user behaviour, and business needs

Campaign Ownership & Execution

• Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)
• Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance
• Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency

Data-Driven Optimization

• Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations
• Build predictive and performance dashboards in collaboration with analytics and data teams
• Drive cross-platform attribution analysis to influence spend and customer acquisition strategy

Cross-Functional Collaboration

• Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities
• Influence creative development with data-backed inputs to improve ad effectiveness Market

Industry Trends

• Stay on top of digital marketing trends, tools, and industry benchmarks
• Analyze competitor strategies and use learnings to drive continuous improvement

What We're Looking For:

• 3+ years of hands-on experience in performance marketing (preferably in a D2C, eCommerce, Retail or omnichannel environment)
• Strategic thinker with strong business acumen and a bias for action Deep understanding of ad platforms (Google, Meta, DV360, Programmatic, etc.) and attribution models Proficient in tools like GA4, Google Tag Manager, and Excel/Data Studio
• Strong analytical mindset with a knack for storytelling through numbers
• Comfortable owning targets, managing large budgets, and operating in a fast paced environment