Performance Marketing Manager – JG

Iassess Consultants; Mumbai; On-site; INR 1,100,000 - 1,700,000; Full time

Benefits offered by this job

Competitive compensation

Growth opportunities

Job summary

Iassess Consultants in Mumbai, India seeks a Performance Marketing Manager to lead customer acquisition and revenue growth across paid digital channels. You will own campaigns from media buying to attribution and growth experiments, driving data-backed decisions in a fast-paced eCommerce environment.

The role requires strong expertise in Meta Ads and Google Ads, experience with Shopify data reconciliation, and history of scaling paid acquisition while maintaining profitability.

Qualifications

• 4-7 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience analyzing Shopify reports and reconciling data with Meta and Google Ads.
• Proven success in scaling paid acquisition while maintaining profitability.
• Experience managing significant monthly advertising budgets.
• Hands-on experience with GA4, GTM, Meta Pixel, CAPI, and Conversion Tracking.

Responsibilities

• Own customer acquisition and revenue growth through paid digital marketing channels.
• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
• Manage and optimize monthly advertising budgets while maintaining efficiency and profitability.
• Monitor KPIs including ROAS, CAC, CPA, CTR, and Conversion Rate.
• Develop testing roadmaps for audiences, creatives, offers, and landing pages.
• Analyze customer journeys, conversion funnels, and attribution data to identify growth opportunities.
• Collaborate with the creative team by providing data-backed briefs and insights.
• Establish and maintain accurate tracking using UTM, Meta Pixel, CAPI, GA4, and GTM.

Skills

Performance marketing

Media buying

Growth marketing

Google Ads

Meta Ads

Analytics

Tools

GA4

GTM

Meta Pixel

CAPI

Conversion Tracking

Job description

Job Summary

We are looking for a highly analytical and results-driven Performance Marketing Manager to lead customer acquisition and revenue growth across paid digital channels. This role is ideal for someone who understands performance marketing end-to-end—from media buying and campaign optimization to attribution, analytics, tracking infrastructure, and growth experimentation.

If you’re passionate about scaling digital campaigns through data-backed decisions and thrive in a fast-paced eCommerce environment, we’d love to hear from you.

Key Responsibilities

• Own customer acquisition and revenue growth through paid digital marketing channels.
• Plan, launch, manage, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Manage and optimize monthly advertising budgets while maintaining efficiency and profitability.
• Monitor key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.
• Develop structured testing roadmaps for audiences, creatives, offers, landing pages, and campaign strategies.
• Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.
• Collaborate with the creative team by providing data-backed creative briefs and performance insights.
• Establish and maintain accurate tracking using UTM parameters, Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
• Identify and resolve attribution issues, tracking gaps, and reporting discrepancies.
• Prepare regular performance reports with actionable recommendations.
• Stay updated with platform changes, emerging trends, and industry best practices.

Requirements

• 4-7 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience analyzing Shopify reports and reconciling data with Meta and Google Ads.
• Proven success in scaling paid acquisition while maintaining profitability.
• Experience managing significant monthly advertising budgets.
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion API (CAPI)
• Conversion Tracking
• Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting.
• Experience briefing creative teams based on performance data and conversion insights.
• Ability to translate analytics into actionable growth strategies.
• Experience in D2C, eCommerce, FMCG, Beauty, Wellness, Consumer Brands, or Performance Marketing Agencies is preferred.
• Strong ownership mindset, attention to detail, and ability to work in a fast-paced environment.
• Comfortable collaborating across marketing, creative, website, and product teams.

Preferred Qualifications

• Experience working in a founder-led or high-growth business where ownership and initiative were essential.
• Strong problem-solving skills with a proactive approach to identifying opportunities and mitigating performance issues.
• Experience building scalable reporting systems and marketing processes.

Compensation & Benefits

• Competitive salary based on experience and expertise.
• Opportunity to work on high-impact campaigns with meaningful ownership.
• Collaborative and growth-oriented work environment.

Schedule

• Full-time
• Monday to Saturday
• Day Shift